30 June 2023 By Michael Kozlowski 1 Comment
Walmart and E INK agreed a couple of months ago to outfit over 500 locations in the United States with electronic shelf labels. Walmart ordered over 600 million units, which will generate significant revenue. E INK expects to start shipments by the end of the year, and Walmart plans to deploy them in early 2024. So, next year when you walk into a Walmart Store in the United States, paper price labels will be replaced by digital ones. LCD Digital Shelf
E INK anticipates that the Walmart deal will prompt other retailers to follow suit by adopting ESL, triggering explosive growths in the North American market, the sources said, adding that the e-paper solution vendor sees ESL as its primary source of growth in 2024.
The ESL segment’s growth has been stable, with shipments to each ESL customer seeing 20-40% growth in the first half of 2023. But that is hardly enough to offset the declines in sales to the consumer electronics market, and E INK< now expects its 2023 sales to register only single-digit growth. It still expects sales in the second half of 2023 to improve from the first half.
E-paper advertising signage is seen as E INKS following the central product line. E INK is replicating its ESL model onto e-paper signage, which is much bigger than ESL and offers much bigger sales. Two new advancements in e-paper will take digital signage to the next level.
The first is Spectra 6, which provides a print-quality replacement for paper signage, including POP displays, posters, and in-store advertising. Spectra 6 features an enhanced colour spectrum and an advanced colour imaging algorithm to provide full colour to improve marketing and advertising performance.
The second is Kaleido 3 Outdoor, the print-colour e-paper tailored for digital out-of-home (DOOH) advertising signage that can function effectively in various temperatures. It presents dynamic colour display features, produces poster-like visual quality, and provides a low-carbon and Eco-friendly display option. Michael Kozlowski Editor-in-chief | michael@goodereader.com | + posts Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.Michael Kozlowskihttps://goodereader.com/blog/author/michael-kozlowski 19 March 2024 Pocketbook Era Color is a new Kaleido 3 e-reader Michael Kozlowskihttps://goodereader.com/blog/author/michael-kozlowski 17 March 2024 Kobo Plus expands into Ireland and South Africa Michael Kozlowskihttps://goodereader.com/blog/author/michael-kozlowski 16 March 2024 The Remarkable Tablet now has a new archive feature Michael Kozlowskihttps://goodereader.com/blog/author/michael-kozlowski 16 March 2024 Barnes and Noble Nook Readouts is discontinued Share 12 Tweet Share Reddit 12 Shares
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
Digital Signage Advertising Display Filed Under: E-Ink, Clearink, Plastic Logic and E-paper News