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So you're wondering where to buy sex toys, but buying in a store isn't an option. You're too busy (same). Or a bit shy (no shame in that). Maybe there isn't a great sex toy shop near you—or you want an online sex toy site you can peruse from the comfort of your couch. The only problem is that there are so many sex toys on the market that shopping for them online can get overwhelming fast. How can you know what to trust when you're looking for where to buy sex toys, especially in an industry that’s unregulated?
The answer: shop from retailers you trust. We've already found all the best sex toys for men, women, and couples, as well as any kinks. And with this list, done the legwork to pull together the best sex-toy shopping sites on the internet.
All together they carry everything, from vibrators and dildos to paddles and nipple clamps and beyond, but each has its strength. Some have a massive selection and a deep well of trusted customer reviews. Some have a great return policy, in case you're on the fence or looking to try before you commit. Some are our favorite spots for specific types: fetish gear, maybe, or affordable sex toys.
Here are our favorite online sex shops, along with a couple top-notch product picks from each one to get you started.
Consider this your mall directory for all the best places to buy sex toys online. You are here, and we're so glad that you came.
Best For: A massive selection of sex toys and lingerie
What started out as a tiny business run from the founder’s apartment in the UK has now expanded into a global sexual wellness empire. Lovehoney’s many partnerships are impressive. The business partnered with Fifty Shades author E.L. James to produce a line of toys inspired by her trilogy, for instance. Lovehoney also carries an incredible variety of toys, as well as lots of cute and affordable lingerie for people of all genders.
Best Toy To Buy From Lovehoney: Happy Rabbit G-Spot Stroker Vibrator
Happy Rabbit is one of Lovehoney’s subsidiaries, and this is the bestseller from its range. It’s easy to see why: this toy stimulates the clitoris and G-spot simultaneously, enabling intense blended pleasure. Try different combinations of its 12 vibration settings and three G-spot stroking speeds to find what works best for you. It’s waterproof, too, so you can even take it in the shower or bath.
Best For: High-quality toys at a variety of price points
First opened in 1993, this Seattle-based shop set out to create a retail environment that would be comfortable and welcoming for all. Since then, it's opened a few more brick-and-mortar stores and offers a ton of great toys online. Whether you’re hoping to spend $20 (or less) on a beginner-friendly vibrator, or ready to splurge on a pricier item, Babeland carries most of the best sex toy brands on the market and its selection is curated for quality.
Best Toy To Buy From Babeland: Dame Zee
A great starter vibe for beginners, this little bullet is inexpensive and totally approachable. We love its versatile shape, which works well in both solo and partnered sex. Focus its rounded tip on a sensitive spot like the clitoris or frenulum, or lay it lengthwise against the labia or penis shaft; each brings different sensations to enjoy. It’s got three speeds, and comes in a few fun, bright hues.
Best For: More vibrators than you can shake a stick at
Founded by San Francisco sex educator Joani Blank in 1977, this shop and its employees have been championing sexual health and pleasure for decades. Its staff sexologist, Dr. Carol Queen, even curates an Antique Vibrator Museum for them. So, needless to say, Good Vibrations knows a lot about vibrators—and if a fantastic vibe is what you’re looking for, its site is definitely worth checking out.
Best Toy to Buy From Good Vibrations: Magic Wand Rechargeable
We adore this ultra-powerful vibe, both for sex and for muscle massage. Good Vibes has been carrying the Magic Wand since the store’s inception in the late ‘70s; these two go way back. So, naturally, if you’re looking to add this “Cadillac of vibrators” to your collection, there’s no better place to buy it from. Pro tip, though: get this rechargeable version, not the original plug-in one. It’s got more speed options, a smoother head that’s easier to clean, and can be used plugged in or wireless
Best For: Hardcore kink and fetish gear
For kinksters who’ve been in the scene for a while (or for anyone who just wants great-quality kink products) visiting the Stockroom website is a must. From well-known kink toys like restraints and nipple clamps, to more niche and extreme stuff like electro-stimulation wands and chastity cages, Stockroom carries everything you might need for an evening of deviance.
Best Toy To Buy From The Stockroom: JT Signature Collection Wrist Restraints
Every piece in the Stockroom’s elegant JT Signature Collection (named for the company’s founder, Joel Tucker) features garment leather and gold-plated hardware, for an aesthetic that’s equal parts kinky and classy. These cuffs are a superb introduction to bondage for those who enjoy the finer things in life—and if you end up loving them, you can pick up some matching accessories from the Stockroom, like the JT Signature Collection ankle restraints and thigh cuffs.
Best For: A mix of toys from both mainstream and indie companies
Launched by a husband-and-wife team in 2006, this retailer has become a go-to for those in the know. They stay on top of the latest industry trends, and are often some of the first to carry wild experimental toys from smaller brands that end up blowing up in popularity. The site still sells a lot of old faithfuls from more established companies, so you can fill your cart with a diverse array of pleasure products.
Best Toy To Buy From SheVibe: Uberrime Astro Hippolyta
Florida-based small business Uberrime is known for their colorful, handmade dildos. SheVibe carries many of their products, but this one stands out, with its wide, flat head that curves directly into the G-spot or prostate. It wears well in a harness for strap-on sex, too.
Best For: A huge, affordable selection for buyers who take care
Obviously Amazon is one of the most common and convenient places to buy just about anything, and sex toys are no exception. It doesn't usually carry the indie brands and artisanal pieces you’ll find at smaller shops, but if you’re just looking for a basic vibrator, dildo, or butt plug, the Everything Store has got you covered. The normal rules of shopping on Amazon apply here; counterfeit and unsafe products run rampant, because the selection isn’t quality controlled and curated the way it is at many specialty shops.
Best Toy To Buy From Amazon: Lovense Edge 2
Every toy in the Lovense line can be paired with the company’s phone app, so you can control your toy from your phone or invite someone else to control it from afar. We think this plug is one of the best products in their whole collection, because it has two powerful motors—one to stimulate the prostate and one for the perineum—and its angle can be adjusted as needed to suit your preferences. It’s a must for anal play aficionados in long-distance relationships, but just about anyone who likes anal sensations can enjoy it.
When this Swedish manufacturer launched in the early Aughts, it helped break sex toys out of “never talk about sex toys” prison with sculptural, luxe designs. Lelo’s 24K-gold-plated vibrator may be the epitome of a grail toy, but the brand’s “everyday” offerings are some of the most thoughtful, well-made toys on the market, with beautiful packaging and sophisticated designs. Which is why you’ll find them in almost every list of the best sex toys—for men, women, or couples—that we curate.
Best Toy To Buy From Lelo: F1S V2
This toy is equal parts pleasurable and nerdy: it envelops and vibrates the entire length of your shaft, but it also contains 10 advanced sensors which transmit info to the accompanying app, allowing you to track your thrust speed and stamina. It’s emblematic of Lelo’s whole deal, blending sensuality with technology.
Best For: Holistic pleasure and relaxation products
Maude understands that great sex begins before the actual sex happens, and that foreplay can start hours before the friction—maybe with a fragrant shower, a serene bath, a slow massage. The company makes products that set the mood, from body wash to massage oil to libido-boosting gummies. And yes, it also offers sex toys to help you enjoy the mood you worked so hard to set.
Best Toy To Buy From Maude: Maude Vibe
This little toy is so pretty that it’s been featured in the MoMA Design Store. It’s an excellent introduction to vibration for beginners, because it’s easy to use and its shape allows for both pinpointed and broad stimulation of external hotspots like the clitoris or perineum.
Best For: Cute, friendly-looking toys
Just about every toy Unbound sells is brightly-colored, fun-looking, and inviting. This makes it ideal for newbies who are intimidated by sex toys, as well as for people of any experience level who appreciate a cute aesthetic. Unbound makes vibrators, dildos, butt plugs, and some surprisingly great beginner-friendly kink toys, all of which would look adorable on your nightstand.
Best Toy To Buy From Unbound: Unbound Puff
This petite toy has gotta be one of the cutest clitoral stimulators ever, but it’s not just cute – it’s earned over 2,300 five-star reviews from Unbound customers, so clearly it’s doing something right! True to its name, this toy provides clitoral pleasure via little puffs of air, which create a vibrating suction sensation. It’s small enough to comfortably fit between bodies during sex, but works just as well for solo play.
This shop is committed to never carrying toys or lubes that contain toxic or irritating ingredients, like phthalates and parabens. A lot of its products are also organic and/or sustainable, so if helping to preserve the environment is a priority for you, have a look at Organic Loven's selection.
Best Toy To Buy From Organic Loven: Leaf Bloom
We love the leafy-green aesthetic of this vibe, but it also performs amazingly well, with a thrillingly rumbly motor that somehow also manages to be super quiet. Rather than having discrete speed settings, this toy features incremental speed control, so you can press and hold its button to get to the exact speed you’re looking for; we’ve found that this degree of direct control makes orgasms all the more satisfying. Its unique shape is suitable for using on just about any sensitive zone, from the clitoris to the penis to the G-spot to the prostate.
Best For: Quirky “as seen on Instagram/TikTok” toys
Lovers keeps up with the times, so if you’ve seen a toy being raved about in a viral TikTok or Instagram post, check this shop first. It's got a lot of standard sex toys along with more unique stuff, like the spiraling SnailVibe and a dildo full of rainbow confetti. Lovers really puts the “toy” back in “sex toy.”
Best Toy To Buy From Lovers: Snail Vibe
The innovative spiraling shape of this dual-stimulation toy allows it to maintain contact with your clitoris, even as you thrust the internal part in and out. That would be impressive enough on its own, but this toy’s two motors (one in each end) offer a wide range of intensities, and can be controlled separately from one another to customize your experience. We’ve never found another toy that feels quite like this one—just make sure to apply water-based lube to your clitoral area liberally before using it, so the spiraling arm can spin freely.
Best For: Expert-vetted, gender-inclusive, top-quality picks
Sex educator and journalist Zoë Ligon founded this shop and personally curates its inventory, meaning that every single toy on the site is body-safe and expert-approved. Notably, the site avoids unnecessary gendered language and carries many products that can be used by anyone regardless of gender, experience level, and level of ability.
Best Toy to Buy From Spectrum Boutique: Fleshlight Quickshot Turbo
While it doesn’t look like a standard Fleshlight, this might nonetheless be one of the best toys in Fleshlight’s collection: it’s affordable for a stroker of this quality, and portable enough for travel, but manages to pack a lot of pleasure into its compact size. Since it’s open on both ends, it’s easier to clean than a typical Fleshlight, and can be incorporated into blowjobs, handjobs, and more. We’ve found this to be a consistently great-feeling toy that works well in a variety of contexts.
Best For: Ethically-made toys and accessories
Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It's careful to only stock body-safe products whose makers are deemed ethical and sex-positive. Check it out if you want to feel really good morally about anything you buy, from dildos to vibrators to harnesses to massage oil.
Best Toy To Buy From Smitten Kitten: Hole Punch Fluke
You’ve heard of a butt plug, and you’ve heard of a dildo, but have you heard of a vaginal plug? This toy can be used either vaginally or anally, and stays in place pretty well either way, due to its stout head and slim neck. We’ve found that it’s an awesome addition to oral sex, because it presses steadily against your G-spot or prostate the whole time it’s inserted, hands-free.
Best For: Fetishwear and kink gear aimed at gay men
Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.
Best Toy To Buy From Mr. S Leather: Full-Size Standard Flogger
This handmade flogger would make a lovely addition to any sadomasochist’s toy box. You can take your pick from a selection of luscious materials, including cow leather, suede, elk leather, and rubber, depending on how “thuddy” or “stingy” you want the flogger’s sensations to be. The handle is wrapped in texturized rubber, ensuring you can keep a good grip on it during use.
Best For: Gender-affirming toys and accessories
Enby is a trans-owned company that carries a curated selection of sex toys and wellness products geared toward trans and nonbinary shoppers. Whether you’re looking for gender-affirmation gear like packers, binders, and gaffs, or just want to buy toys from a non-gendered and trans-friendly website, Enby is a great resource. It also donates 2% of all its proceeds to organizations that help queer and trans people of color, so you can feel even better about your purchase.
Best Toy To Buy From Enby: Fun Factory Manta
Anyone with a penis can enjoy this toy, from cis men to nonbinary people to transfeminine folks. Its flexible silicone “wings” wrap around your shaft and vibrate the sensitive frenulum, or wherever else you choose to hold the toy. We love how this vibe can amp up a blowjob; instead of wrapping your hand around the base of the penis, you can use this toy to do the same thing, and it’ll be even more stimulating.
Best For: Beginner kink gear
This wide-ranging online kink shop has been around for over 20 years, and still has one of the best selections of BDSM gear, from tame to wild. Importantly for sex toy beginners (and anyone on a budget), they’ve got plenty of stuff at a low price point, so you don’t have to pay exorbitant prices to experiment with kink.
Best Toy To Buy From Extreme Restraints: Strict Leather Fur Paddle
It can be hard to shop for spanking implements, because they can produce so many different sensations depending on material, thickness, and other factors – but this one gives you a couple different options to play with, so it’s a good introduction for the kink-curious. One side is leather, for a nice stinging sensation, while the other side is covered in fur, for a more cushioned and sensual feeling.
Best For: Inventively shaped vibrators
Since 2003, sex toy company Jimmyjane has been cranking out vibrators in elegant shapes that have never been seen before, winning various design awards along the way. Still to this day, their toys look like objets d’art, and feel pretty damn good, too.
Best Toy To Buy From Jimmyjane: Canna
This mini wand vibrator comes with three different attachments you can try out. One is two-pronged, to envelop the clitoris in sensation, one is covered in an extra-stimulating bumpy texture, and one narrows to a pointed tip that’s perfect for targeting specific external spots, like the frenulum or the tip of the clit.
Best For: Sustainable and non-toxic vibrators and body care products
Founded by a sexologist, Bloomi takes great care to make their toys with all body-safe materials, to omit allergens and irritants from their lubricants and massage oils, and to use only sustainable, compostable and recyclable packaging. Their products are surprisingly affordable for how eco-friendly they are, too.
Best Toy to Buy From Bloomi: Luxe Arousal Oil
Massage this luxurious oil into sensitive areas at the start of sex, and it’ll act as lube while increasing arousal. It contains ginger root oil to boost bloodflow, plus some other ingredients thought to have aphrodisiac qualities like damiana, and skin-soothing ingredients like chamomile flower oil.
This sex shop has been around in various forms for over 50 years, which is impressive enough on its own. But Adam & Eve gets our nod for having one of the most permissive return policies in the biz: you can return any item sold on their site, for any reason at all, as long as you do it within 90 days of purchase. If there’s a product you’ve been eyeing eagerly and a bit nervously, because you aren’t sure it will work for you, Adam & Eve is a godsend.
Best Toy To Buy From Adam & Eve: Satisfyer Backdoor Lover
The curvy shape of this vibrating plug allows it to hit the prostate satisfyingly, while the plug’s thin neck keeps it anchored where you want it. It’s got 12 vibration settings, which you can cycle through easily by pressing its one button. It’s waterproof, too, for some potential shower play.
Given it sells one million sex toy products, it’s no surprise that PinkCherry has become a go-to for sex toy shoppers across the spectrum. What makes that ocean of fun really functional, though, are the 109,000 product reviews, which makes your life easier when you’re trying to narrow down which toys are worth buying, or figure out if the experience you’re hoping to have is what you’ll actually get.
Best Toy To Buy From PinkCherry: G-Spot Tulip Vibrator
This toy is designed to hit the G-spot and vibrate the hell out of it, and it achieves that goal. Its upturned, oval-shaped head gently curves into that spot with minimal effort, whether you choose to thrust the toy in and out or just leave it still. Unusually, it’s got a dial instead of buttons, so you can micro-adjust the speed to suit your whims at any moment.
Best For: Sex furniture and positioning aids
We all need a little extra support in the bedroom sometimes, and while you could just stack up some pillows to help you achieve that perfect angle or a more comfortable position, it’s much easier to use a product built for that purpose specifically. Liberator makes a huge array of foam “shapes,” from slim pillows to wide wedges, that make sex easier and more fun – and because they’re designed for sex, many of them have a moisture-resistant liner to protect the inner core from lube and bodily fluids, and a cover that can be zipped off and machine-washed after you’re done.
Best Toy To Buy From Liberator: Wedge
One of Liberator’s most iconic products is the Wedge, a broad shape that can help you achieve better angles for penetrative sex, oral sex, or whatever else you’re in the mood for. It’s wide enough to fit a variety of body sizes, and conveniently works well as a reading pillow when you’re not having sex.
It’s true: Gwyneth Paltrow’s infamous wellness brand carries a surprising amount of sex toys in their online shop. As you might expect, their selection skews bougie, and much of it will be financially out of reach for the average shopper, but it’s a must-visit site if you’re looking to drop some serious cash on a gold-plated dildo or a ludicrously high-tech vibrator.
Best Toy To Buy From Goop: JoyLux vFit Gold
This toy comes highly recommended by Katie Silcox, an Ayurvedic medicine specialist and author of Healthy, Happy, Sexy. “It is both [a] vibrator, stimulator, and high-tech red light (LED) therapy for the sensitive vaginal and clitoral tissues,” she previously told GQ. A gentle warming function also helps stimulate bloodflow, for better vaginal health and increased arousal. Yep, sounds pretty Goop-y.
Best For: Toys aimed at lesbians and queer women
This lesbian-owned company specializes in toys for queer women of all stripes, but they’re quick to emphasize that people of all genders, genitalia, and sexual orientations can use their products. Their selection is amazingly wide-ranging, and includes strap-on harnesses, dildos, vibrators, lubes, gender affirmation gear, informational sex books, and so much more.
Best Toy To Buy From Wet For Her: Two Finger Extender
This was the first product ever launched by Wet For Her, and it’s an invention that’s somehow so simple yet so smart: slide it onto your fingers and you’ll gain some extra length to work with when fingering a partner (or yourself). It’s firmer than fingers, so you may be able to apply stronger pressure to the G-spot or P-spot with this toy than you’d normally be capable of.
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