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China's baby diaper brands gain budget-conscious fans at home - Nikkei Asia

Foreign products lose luster as patriotic post-1990 generation becomes parents

SHANGHAI -- China's market for baby diapers is undergoing a major shift as young parents leave behind Japanese and other foreign premium brands they previously favored and embrace high-performing yet affordable products from domestic companies. Comfort Baby Diaper

China's baby diaper brands gain budget-conscious fans at home -                         Nikkei Asia

These Chinese diaper makers are preparing for international expansion, likely setting the stage for fierce battles with Japanese rivals in other parts of Asia.

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China's baby diaper brands gain budget-conscious fans at home -                         Nikkei Asia

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