Global retail design agency Storeage has teamed up with Chinese bed company LITO to create its first experience store in Shanghai, China. Combining softness in concrete building blocks and a rhythmic lighting cadence, this new retail space, spanning 60 square meters, echoes the innovative use of smart technology to enhance the comfort of a boxspring mattress. More specifically, Storeage sought to inaugurate the release of Lito’s first smart mattress, which actively adapts to the body’s sleeping position. The launch took place in May 2024.
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The LITO by Storeage store continuously uses the same element, a glass fiber-reinforced concrete pillow, which instills an instant calm that resonates throughout the space. Rather than mimicking a bedroom or home environment, the agency opts for a grid-like structure with a monochrome color palette that focuses the consumer’s attention on the product itself, the quality and feel of the technology inside, and the overall experience. Enhancing that experience, Storeage avoids any direct spotlights on the product and implements illumination in the form of hidden wall washers instead, programmed to dim in a slow rhythmic pattern of low/high luminosity.
Following the brand’s belief that AI can monitor, assist, and teach us to sleep better, the consumer is invited to experience the mattress and the self-learning aspect of the technology inside the mattress. Using a pressure sensing heat-map, a real-time simulation of the core technology of Lito’s products is projected above the beds, illustrating how the mattress instantly adapts to your sleeping position, controls the mattress temperature, gets to know your body, and actively fits to the body’s curves, evenly distributing pressure to ensure the spine’s natural physiological position. ‘We wanted to get away from the idea a bed is a dormant object, rather introduce the feeling of the bed as an active piece of technology, that works in cadence with your movements to give you a better time of rest,‘ reflects Kang Li, partner in the Storeage Group.
combining softness in concrete building blocks and a rhythmic lighting cadence
Storeage clads the store in glass fiber-reinforced concrete pillows
the agency opts for a grid-like structure with a monochrome color palette
the LITO experience store opened its doors in Shanghai in May 2024
store name: LITO by Storeage
location: Shanghai Wuzhong Road MixC
designer: Storeage Group | @storeage.ams
construction: Shanghai Yuanjin Architectural Decoration Engineering Co., Ltd.
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