44 best affordable jewellery brands to shop, 2024

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Here's where to buy the cute necklaces, rings and earrings you keep seeing ✨ box chains

Affordable jewellery brands that produce quality, on-trend pieces can feel elusive. But believe us when we say: they're out there. Instead of trawling the interwebs to find them, and then deciphering which ones are actually good, we've put our research hats on and rounded up sooo many of the best brands to have on your radar.

From high street favourites such as Pandora and Monica Vinader (Kate Middleton and Meghan Markle are both fans), to lesser-known labels such Galleria Armadoro and the budget-friendly treasure trove, Celeste Starre – there really is something for everyone to fill their jewellery box.

These are the jewellery names to discover, love and remember next time you feel like treating yourself to something new or buying your loved ones something sparkly for Valentine's Day, Mother's Day, a birthday, or any special occasion (without breaking the bank).

So, whether you're in the market for a noughties vibes birth year necklace à la Bella Hadid, a vintage-inspired signet ring, something personalised, or a new pair of gold hoops, we've got you covered.

Scroll down to meet your new go-to jewellery brands...

Based out of Bath, Abbott Lyon is a proudly British brand that launched in 2015. Specialising in personalised jewellery and accessories that feel special plus some of the best Van Cleef lookalikes around, the collections are still wearable enough for every day. Oh, and did we mention the jewellery is tarnish-free as it's water, sweat and heat-resistant too?

This British brand is loved by pretty much everyone – and we can see why. From their sophisticated Alta gold link chains to the beaded beach-style bracelets and Siren green gemstone earrings (which are Kate Middleton's faves), Monica Vinader has every base covered – and everything is ethically made, too.

Rachel Jackson counts Kylie Jenner, Rita Ora and Ellie Goulding as fans – and we can see why the affordable jewellery brand has gotten the celebrity seal of approval. If you’re looking for gold jewels with a rock n’ roll edge you’ve come to the right place; Rachel Jackson offers a vintage feel with its collection of personalised necklaces and birthstone pendants. We’re loving the newly-released summery ‘Watermelon High’ collection, too (as Harry Styles fans how could we not?!)

If you're after gold jewellery that looks like you picked it up at a fashion-insider vintage market, look no further than Daisy London. The brand is known for its recycled gold pendants, which we're completely obsessed with – we've seen the Estee Lalonde T Bar in particular on a few stylish gals around town. The Shrimps collab, meanwhile, was such a roaring success that it's been re-stocked multiple times, so get it while you still can!

Mejuri is one of the biggest names in demi-fine jewellery atm. The price points are really accessible (especially if you go for plated metals) but each piece feels SO special. It also helps that it's loved by Bella Hadid, Selena Gomez, Kate Hudson, Cara Delevingne and countless more tastemakers (Cosmo's Fashion Editor, included).

And Mejuri is more sustainable than most, too. Each piece is crafted with recycled and responsibly mined gold, and set with ethically sourced diamonds and AAA-grade gemstones. We're sold!

Swimmers and beach lovers alike: if you don’t already know about Hey Harper, listen up! This brand offers *very* fun designs that will put a smile on your face. Plus, they’re also waterproof – which means you can say ‘buh bye’ to annoying tarnishing or colour loss. Their anti-luxury ethos means that they’re all about good quality being the standard, rather than something that requires top-end pricing.

Boho babes will absolutely LOVE this jewellery brand, that mixes Eastern and Western influences but is designed in London and sustainably handcrafted in Istanbul. Think lots of evil eyes, colourful gems, chunky gold and talismanic charms. We're obsessed – and so will you be.

Edge of Ember is a leader in the sustainable fine jewellery space, offering stylish forever pieces made from recycled metals, embellished with lab-grown diamonds and crafted by certified members of the Responsible Jewellery Council. With a lower-than-usual carbon footprint, you can shop all the stackable earrings, layering chains and chic charm pendants guilt-free.

The daughters of award-winning British designer Annie Haak have released their own jewellery brand, NU & MII, and it's one to know. Featuring semi-precious stones in a combination of 925 sterling silver and gold-plated silver, the designs range from countless hoop earring options to funky signet rings.

Natasha Harding is the former Fashion Editor (Digital & Print) at Cosmopolitan & Women's Health UK. Working in fashion journalism for just under ten years, she’s covered over 30 international fashion weeks, hundreds of red carpets and religiously scours the runway every season to create the brand’s bi-annual trend report. Joining Cosmopolitan back in Australia, Natasha moved to London a few years ago and is now the resident expert for celebrity style and industry news, fashion features and e-commerce. Follow Natasha on Instagram

Alexandria Dale is Digital Fashion Writer at Cosmopolitan & Women's Health UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!

Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.

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