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Guide to the best premium e-juice brands and what makes a true premium e-juice based on years of experience and testing.
Dinner Lady built its reputation on their spot-on English breakfast-inspired e-juice. Since then, they’ve expanded into a wider spectrum of flavors that includes tobacco, exotic fruit, pastries and cool beverages. Their flavors are accurate and will have you begging for more vapor! Available in 70/30 VG/PG.
The ZColors are the base on which ZLab built its ecosystem approach. Part prefilled pods, part building blocks, the ZColors can be attached to various ZLab products. They are compatible with the ZLand power source (up to three can be connected) and the ZJoins heated tobacco device (can connect one). Available in 50 flavors and five strengths (including 0%).
Humble Juice Co really lives up to their name. They don’t try to oversell their products or inflate prices. Their flavors range from cake and dessert to fruits and cereal themes. Each one is crafted with the purest ingredients and the best nicotine. Available in 0, 3 and 6 mg nicotine in 60 mL bottles. Keep it humble.
Creating a premium e-juice goes way deeper than just the recipes — encompassing everything from the production down to the testing. See the full guide below to learn more.
If you're looking for true premium e-juice, these are the seven highest quality e-juice brands based on comprehensive testing.
Dinner Lady built its reputation on their spot-on English breakfast-inspired e-juice. Since then, they’ve expanded into a wider spectrum of flavors that includes tobacco, exotic fruit, pastries and cool beverages. Their flavors are accurate and will have you begging for more vapor! Available in 70/30 VG/PG.
The ZColors are the base on which ZLab built its ecosystem approach. Part prefilled pods, part building blocks, the ZColors can be attached to various ZLab products. They are compatible with the ZLand power source (up to three can be connected) and the ZJoins heated tobacco device (can connect one). Available in 50 flavors and five strengths (including 0%).
Humble Juice Co really lives up to their name. They don’t try to oversell their products or inflate prices. Their flavors range from cake and dessert to fruits and cereal themes. Each one is crafted with the purest ingredients and the best nicotine. Available in 0, 3 and 6 mg nicotine in 60 mL bottles. Keep it humble.
Sadboy e-liquids have been taking over lately. Their e-liquid comes in a 50/50 blend and is available in 100 mL bottles in 0, 3, and 6 mg nicotine. Their top-selling flavors include Butter Cookie and Pumpkin Cookie. If you enjoy dessert and pastry flavors, you are going to love the flavors Sadboy has to offer.
Pachamama is the goddess of fertility. These e-liquids pay tribute to the fruits of nature, with exotic blends that tropical lovers would love. Enjoy the taste of mango, apple, guava, honeydew and more. Pachamama e-juice is available in 60 mL bottles in 0, 3, 6 mg. Enjoy the best flavors on earth.
Vapetasia has made a name for themselves with their signature flavors. Killer Kustard has become a standard for custardy vapes and they also have flavors in the fruit cereal, beverage and tobacco realm. Vapetasia e-liquids come in 100 bottles and are avilable in 70% VG containing 0, 3 and 6 mg nicotine.
Naked 100 is best known for their spot-on fruity premium e-liquids. They have classics like Lava Flow, a tangy blend of fresh strawberry with pineapple and a hint of coconut. Enjoy their fruity, menthol and tobacco favorites. They're available in 60 mL bottles formulated with 70% VG and in 0, 3, 6 and 12 mg nicotine.
Glas is best known for their critically-acclaimed flavors. Now they offer a new line of e-liquids for vapers on a budget, who don't want to sacrifice flavor. The Basix line is a range of creamy desserts, tobacco, candy and beverages. Favorites include Butterscotch Reserve and Fizzy Lemonade. (Lowest price at $0.21/mL)
Manufacturing: Premium e-juice is typically made in ISO certified labs and clean rooms. The accreditation from the International Organization of Standardization (ISO) “give[s] world-class specifications for products, services and systems, to ensure quality, safety and efficiency.” The operating costs of these labs represent a huge investment for premium vape juice brands.
Testing: High-quality and expensive brands typically have batch-testing done by third party-labs for independent assessment. Using gas chromatography-mass spectrometry (GC-MS), this testing ensures quality control and traceability that regular e-juice brands may not be able to afford.
Proprietary ingredients: The most premium e-juice brands often use flavorings that aren’t available or sold to consumers. These upper-echelon companies work directly with professional flavor chemists to create proprietary flavorings and extracts only for B2B sales. For a flooded market like the e-juice industry, a unique product warrants a higher price.
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