Petra Opens the Door to the Artistic Hardware Scene

Like clockwork every May, NYCxDESIGN inspires us with innumerable new products and collections, but it also serves as an opportunity for newly-launched brands to make themselves known to the larger design industry. A prime example is the newly-formed Petra. Founded by Sight Unseen co-founder Monica Khemsurov, Petra is a showroom displaying artistic hardware created by some of the best designers in the game, alongside newcomers whose names you’ll likely know soon enough.

Ribbon Pull by Vonnegut / Kraft shower glass door grab bar

Thumbprint Knob by Sam Stewart

Included in Petra’s first collection is the debut of hardware offerings from designer Pamela Love, featuring hand-carved cabinet knobs shaped like eyes, pomegranates, and urns. The brand will also present BD Barcelona’s licensed reproductions with a selection of knobs and handles by Antoni Gaudí that were designed for buildings built between 1902 and 1910, as well as Salvador Dali’s elaborate 1937 Rinoceróntico door handle.

Macaroni Pull (Opaque) + Split Macaroni Pull (Opaque) by Sam Stewart

What sets Petra apart is its commitment to hardware that’s expressive – aesthetically and conceptually. Unlike that which typically dominates the market, most of what this brand carries are small-batch, handmade fixtures designed to stand out. While some can be considered elevated basics, most are enough to be seen as statement pieces on their own.

Macaroni Pull (Translucent) by Sam Stewart

Long Hammered Pull by Chris Wolston

Anemone Drop Knob by Pamela Love x Guillaume Pajolec

Vessel Knob by Pamela Love x Guillaume Pajolec

Psychedahlia 2-Petal Knob by Rachel Shillander

Delos Appliance Pull by Cultivation Objects

Daisy Knob – Small by Chris Wilson

Calathea Pull – Large by Chris Wolston

Triple Star Pull by Platform Studio

Poignée Nez Pull – Small by Jonathan Cohen

Poignée Nez Pull – Extra Large by Atelier Jonathan Cohen

To learn more about the newly launched Petra collection, visit petrahardware.com.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she's likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.

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