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After decades of customers calling for more natural haircare products designed specifically for kinky, curly hair textures, a powerful shift is underway. In recent years, we've seen the emergence of so many new Black-owned haircare brands. Pioneers such as Shea Moisture and Carol’s Daughter have been joined by Black-owned haircare companies like Pattern Beauty, Grace Eleyae and many more in offering an inclusive array of products catering to all hair types.
Ahead, we've rounded up 56 Black-owned hair products to shop right now (and always). We've included a range of product categories here to address all kinds of hair issues, including hair masks, scalp exfoliators, weave extensions, shampoo, conditioners and serums, from companies like Bread Beauty Supply, Mielle Organics, Girl+Hair and Hairbrella that are making waves in the Black beauty market.
Of course, there are so many great Black-owned businesses to shop, across lifestyle sectors from beauty to fashion. After shopping these Black-owned hair products, you can discover more new brands to try by checking out our favorite categories:
Black-owned brands on Amazon | Black-owned clothing brands | Black-owned soap companies | Black-owned gift ideas
Popular product to check out: EveryDay Shea Shampoo and Conditioner, $35
Olowo-n’djo Tchala met and fell in love with Prairie Rose Hyde, and the two created Alaffia, which seeks to give back through empowerment projects. The line uses natural ingredients, and the products are vegan. The EveryDay Shea Shampoo and Conditioner is for normal to very dry hair. It cleanses, moisturizes and protects with the help of shea butter. Alaffia is also a Good Housekeeping Sustainable Packaging Award winner.
Popular product to check out: Moisturizing Leave-In Conditioner, $16
Created by dermatologist Camille Verovic after a "big chop," Girl+Hair is designed to provide nourishing, healthy vitamins to damaged hair. This leave-in uses shea butter and tea tree oil to promote a healthy, clean scalp.
Popular product to check out: Uncle Funky's Daughter Curly Magic, $27
Coined from her father's nickname and love for the '70s era, Tonya Goff founded Uncle Funky's Daughter over 20 years ago with eco-friendly kinky, wavy and curly hair products. The Curly Magic product has a curl-defining, aloe vera-based formula that promotes lasting hold and frizz protection.
Popular product to check out: Brazilian Curly Bundle, $85
Business partners and best friends Ashley Williams and Khat Brim launched their hair extension brand in 2011 to provide quality human hair options to people around the world, including this Brazilian Curly Bundle that's durable and non-shedding.
Popular product to check out: Reconstructing Treatment Mask, $42
Beyoncé Knowles-Carter needs no introduction in the world of entertainment, but she's carving out a new path in beauty with the launch of her Cécred haircare line. Built in collaboration with her mother, Tina Knowles, Beyoncé created this collection inspired by what she learned growing up in her salon. The reconstructing treatment mask is designed to help repair hair damage from heat, chemicals or coloring with nourishing antioxidants and vitamin E.
Popular product to check out: Hydrating Finishing Balm, $23
Anthony Dickey is known as the "texture guru." His brand, Hair Rules, features products designed for kinky, curly and wavy hair textures. This Hydrating Finishing Balm features glycerin, panthenol, olive oil and Hawaiian ginger root extract for a shiny yet non-greasy look.
Popular product to check out: Sweet Potato Pie Hair Cream, $16
Just like the popular vegan recipes Tabitha Brown shares on her social platforms, the multi-hyphenate's haircare line features plant-based ingredients that are just as nutritious for coarse and textured hair types. Case in point: The brand's sweet potato pie hair cream. It's made with sweet potatoes, vanilla and cinnamon for a lightweight, smooth feel to define and moisturize curls.
Popular product to check out: Passion Fruit Curl Control Paste, $9
As a celebration of various curl patterns, Mahisha Dellinger founded Curls to give women functional, natural products they can find at popular retailers. The brand's Passion Fruit Curl Control Paste is formulated with passion fruit oil, shea butter and mango seed butter to slick edges and tame frizz.
Popular product to check out: Master Cleanse, $15
Actress Taraji P. Henson created TPH By TARAJI to help women care for their hair and scalp, whether worn in a protective, chemically treated or natural style. The master cleanse is a scalp rinse formulated to remove buildup with hazel water, eucalyptus oil and tea tree oil.
Popular product to check out: Detoxifying MangoMint Conditioner, $10
Created by Pamela J. Booker, Koils by Nature's motto is "blending the essence of beauty with the purest of nature." Born out of Booker's desire to create healthy products for natural hair, check out the brand's Detoxifying MangoMint Conditioner, which is designed to clear out buildup and strengthen curls.
Popular product to check out: Hydrating Shampoo, $24
Ceci Kurzman launched OurX in 2021 to give Black women with 3A to 4C textures an all-encompassing scalp and haircare routine. For hair wash day, the brand's hydrating shampoo not only refreshes strands, but it's also formulated to balance the scalp, lock in shine and moisture and promote growth.
Popular product to check out: Plumping Deep Conditioner, $32
Sisters Whitney and Taffeta White teamed up in 2015 to share non-toxic, budget-friendly haircare with the masses. Their reparative, plumping deep conditioner has ingredients like bamboo extract and hyaluronic acid to soften hair and seal in moisture.
Popular product to check out: Curl Love Moisture Milk, $14
What started out as a business to help with her children's battle with eczema and hair dryness, Camille Rose CEO and founder Janell Stephens expanded her collection to feature blends of food-grade ingredients in a range of haircare products. The rice milk-based moisture milk product can be used as a treatment or styling product to define curls.
Popular product to check out: Grace Eleyae Slap - Satin-Lined Cap, $13
The "Slap," a satin-lined cap, was the first product Grace Eleyae created after experiencing hair breakage during a trip back in 2014. Once she noticed her hair health improve with the Slap's protection, she decided to share her product and expand her line to the likes of silk- and satin-lined hats, pillowcases and hairbands to prevent hair-damaging friction.
Popular product to check out: Too Twisted Loc, Braid, & Twist Gel for 4C Hair, $25
Like the brand's name implies, Kim Lewis, the CEO and co-founder of 4C Only, created this haircare line for tighter, coarser textures. The company's Too Twisted Loc, Braid, & Twist Gel is designed to give 4C hairstyles extra hold and hydration.
Popular product to check out: Curl Refresher Mist Hair Spray with Rosemary, $11
In need of a streamlined haircare routine? Consider actress Tia Mowry's brand, 4U By Tia, which is designed to take the guesswork out of curl care with science-backed, clean ingredients for the whole family. Helpful for non-wash days, the curl refresher spray offers a light mist made for enhanced curl moisture and bounce.
Popular product to check out: Headwrap Turban, $35
Standing for "You Go Natural," Monique Little founded YGN in 2016 as a way for people to style their natural hair in a fashionable and functional way. A pick on Oprah's Favorite Things 2023, the multi-hyphenate says "anyone who wants to protect their hairstyle overnight will thank you" when wearing this headwrap turban.
Popular product to check out: Hair Detangler Brush, $18
Founder Tiffany Clements launched Melanin Crown with a moisturizer back in 2015. Since then, she's transformed her brand with hair tools like the detangling brush, which has eight flexible claw bristles that help tackle knots in straight, wavy, curly and coily textures more easily.
Popular product to check out: Coil, Kink & Curl Styling Cream, $14
Entrepreneurs Kim Etheredge and Wendi Levy Kaaya co-founded Mixed Chicks in 2004 to amplify haircare for multicultural hair textures. In the market for a multipurpose styling product? The Coil, Kink & Curl Cream is infused with six essential oils and can be used for Wash & Gos, finger styling, two-strand twists and more.
Popular product to check out: Wash Day Duo, $46
After noticing textured haircare lines riddled with harsh chemicals, sisters-in-law Issa Rae and Hannah Diop co-founded Sienna Naturals with a clean, earth-friendly ethos in mind. Featuring the likes of aloe vera juice, coconut and baobab oil, the pair's shampoo and conditioner wash day duo are meant to infuse hydration and moisture into all texture types.
Jacorey Moon is Gear Patrol’s associate style editor, formerly at PEOPLE and Footwear News. He’s most likely gawking over someone’s outfit on Instagram or trying to find his way to the nearest record store.
Nashia Baker is a commerce editor at Hearst Magazines; she covers all things home and lifestyle across brands such as Oprah Daily, Cosmopolitan, Delish, and Esquire. Before joining Hearst, she highlighted small business owners, creatives, and the best shoppable content.
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