There’s a new bag trend in town, but how new is it?
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Without a doubt, ’90s fashion is enjoying a resplendent resurgence, and with so many trends creeping their way back into the limelight, we’d be remiss not to discuss one of the most iconic symbols of all: the baguette bag. Originating from the house of Fendi in 1997, the baguette bag made waves with its sophisticated, compact silhouette, designed to be carried under the arm like, well, a French baguette. The bag became more than an accessory—a cultural phenomenon—gracing the arms of ’90s icons like Kate Moss and frequently popping up in dialogue on the hit TV show Sex and the City.
Baguette bags are having a renaissance of their own, with an exaggerated, east-west silhouette popping up everywhere from Alaia to Coach. This new iteration also fits easily under the arm, and some wearers might argue they could fit actual baguettes inside them. The industry-wide lean into proportion play is important to keep in mind here, as silhouettes that stand out are essential in any sector, but especially in a world saturated with wannabe It bags. This silhouette feels fresh and chic, with a simplicity that’s easily translatable from luxury to commercial markets.
In celebration of the designer bag’s enduring appeal, we’ve curated a selection of the best east-west, baguette bags that exude both nostalgia and a modern allure. After all, the baguette is more than a bag; it’s a testament to the fact that even the buzziest trends can withstand the test of time and evolve in new and exciting ways. Shop our favorite new styles below.
Alaia’s east-west Le Teckel bag is perhaps the best example of the trend. Its sleek design is just exaggerated enough to make a statement. What’s the statement? “It’s Alaia.”
Dimensions: Height: 4.3 inches; width: 13 inches; depth: 4 inches
For those who prefer vegan leather but still want to get in on the trend, try Freja’s version of the baguette.
Dimensions: Height: 5.8 inches; width: 11.6 inches; depth: 2.8 inches
Material: Pebbled vegan ultra-fiber leather
A trendsetter in accessories, Loewe’s version of the trend simply had to make this list. This one also happens to be in what will be a huge color for the upcoming season: khaki.
Dimensions: Height: 4.9 inches; width: 15.4 inches; depth: 4.8 inches
With its bright, lipstick-red colorway and streamlined design, this Courreges baguette is the perfect simple statement bag.
Dimensions: Height: 4.25 inches; width: 11 inches; depth: 1.75 inches
Combine the east-west trend with crinkled patent leather, and you get two trends in one, so really, it’s a steal to buy this Marge Sherwood bag. That’s girl math, right?
Dimensions: Height: 5 inches; width: 10 inches; depth: 1.75 inches
In our opinion, Khaite is another brand whose accessories are underrated. Its answer to the east-west silhouette is this ultra-minimalist, chic shoulder bag in cedar.
Dimensions: Height: 5 inches; width: 14 inches; depth: 2.4 inches
Grey will be everywhere the next few seasons, as part of the corporate-core trend. An easy way to incorporate it into your wardrobe is through your bag in, you guessed it, an east-west silhouette.
Dimensions: Height: 7 inches; width: 14 inches; depth: 5 inches
Of course, we have to mention the originator of the baguette: Fendi. Even its classic styles come in a slightly more exaggerated length while still maintaining the fan-favorite silhouette.
Dimensions: Height: 6.6 inches; width: 9.8 inches; depth: 2.3 inches
You can't go wrong with a Jil Sander bag. Always one to make a trend timeless, this version of the baguette is sleek and chic.
Dimensions: Height: 4.3 inches; width: 11.5 inches; depth: 3.9 inches
There’s an obsession with belts in recent seasons, which makes this Prada style the ultimate It bag, with its belted accents and sleek, clean colorway.
Dimensions: Height: 6 inches; width 12.5 inches; depth: 4.7 inches
Simple and classic, a black baguette will always be a good staple to have. Go the subtly trendy route with this slightly exaggerated version of the bag.
Dimensions: Height 4.7 inches; width: 11 inches; depth 3.5 inches
With just a touch more space than other east-west bags, this Ferragamo bag is considered a tote, so throw in your essentials and seize the day.
Dimensions: Height: 6.6 inches; width 9.8 inches; depth: 5.1 inches
Coach is a go-to when it comes to handbags, so, naturally, it has a suitable baguette to get in on the trend—which also manages to stay timeless.
Dimensions: Height: 5.25 inches; width 10.25 inches; depth: 1.25 inches
Is it possible to have a slouchy east-west bag? According to Neous, it sure is.
Dimensions: Height: 7.8 inches; width: 15.7 inches; depth: 7.8 inches
Material: LWG Certified Calf Leather
JW Pei is quick with trends, and this one is no exception. At an accessible price point, this is an easy entryway into the trend.
Dimensions: Height: 6.5 inches; width: 13.8 inches; depth: 2.3 inches
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