GUANGZHOU, China , Dec. 27, 2023 /PRNewswire/ -- The blind box economy has gained popularity among young consumers in recent years. With their surprise elements, innovative designs, and collectible nature, blind boxes have become a sought-after trend. Global lifestyle brand MINISO, known for its popular blind box IPs like Disney and Sanrio, is hosting a global creative party to elevate the blind box experience.
Throughout December and January, MINISO is bringing countless surprises to shoppers around the world with its amazing Blind Box Carnival. The festival of fun has shared the thrill of unboxing hidden delights with hundreds of thousands of shoppers in the world, spreading MINISO's 'Joy Philosophy' in a global campaign inspiring wonderful memories and offering the chance to win incredible prizes. animal toy
Cute Mini Toys MINISO kicked off the Carnival on December 16 th in China with the opening of a new pink flagship store in Hangzhou . The new store offers a vast collection of blind boxes and features a design inspired by the experience of tearing open a blind box, as well as a special Zanmang Loopy IP zone. At the nearby West Lake, a giant 3D interactive screen installation captured the imaginations of shoppers as they passed by.