Since 2021, Pentawards, the leading packaging design competition, has released a Trends Report featuring 10 key trends based on entries into its latest competition.
With over 2,000 packaging design projects submitted each year from 60 countries, Pentawards is in a strong position to witness and share the trends as seen from a truly international point of view. Postal Box Printing
The Pentawards team meticulously evaluates the entries, thoroughly examining each one to identify patterns and trends that are prevalent across different categories and regions. The process involves analysing various aspects, ranging from bold design elements to primary packaging and branding components, to uncover common threads that are shaping the landscape. These trends are not only current but also growing, as the Report includes a section where Jury members provide insights on where each trend is likely headed next, offering valuable foresight for professionals in the field.
This comprehensive approach ensures that Pentawards’ Trends Report offers a panoramic view of the evolving packaging landscape, serving as a compass for industry professionals navigating the ever-changing consumer preferences and market dynamics.
Each trend is illustrated with multiple packaging examples from around the world, along with an insight from a member of the Pentawards’ 50+ strong expert jury panel and a hint at where each trend might head next.
“With entries coming in from diverse corners of the globe, it’s really exciting to see the variety of patterns and similarities in these international entries. And it’s even more thrilling to hear from industry experts about where these trends might be headed.”
Earlier this month, Pentawards also hosted its first online Trend Talks, featuring the designers being the packs that were featured, as well as discussions with Jury members including Pentagram, DesignBridge & Partners and Pearlfisher.
With the 2024 competition preparing to close its doors, we’re excited to see how this year’s entries will help shape future global trends.
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