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While we still enjoy an occasional real-life mooch, there's a certain ease and efficiency that comes with shopping online — specifically via the best sex toy shops. Not only do you get all you need to make an informed decision, but you also get to view a wider range of clit suckers, magic wand vibrators, love eggs, lingerie or G-spot vibrators — a selection that may have otherwise required you to pound the pavement and make multiple in-person stops. How To Clean Sex Toys
Yep, most sex wellness brands — including LELO, Lovehoney and Biird — have focused their energy on digital shelves, making it easier than ever to privately peruse before getting your haul discreetly delivered to your door.
For those in need of a quick reminder, masturbation — whether mutual or solo — is great for your health. While the mental benefits include a spike in your dopamine and oxytocin levels, the act of self-love can also drop your blood pressure and bring on a better night’s sleep. And while your digits will do a fine job — once you’ve had an explore and know what you do/don’t like — some like to employ the help of sex tech. Arguably, it takes all the hard work out of a handjob.
But it can be overwhelming, working out where to look and spend your hard-earned cash. Luckily, a team of GLAMOUR editors decided it was time to place a few key players on the podium. So, welcome to our (sex-life-enhancing) edit of the best sex toy shops online for women and people with vulvas.
Cue confidence-boosting card games and lingerie.
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We considered various factors when working up our edit of the best sex toy shops online. First, product — both in terms of quality and quantity. Do the sexual wellness brands offer teasers to suit a range of bodies and budgets? And do they last for more than a few ascents to orgasm? Then came conversations about delivery — is it swift, and packaged in discreet boxes? How much are we being charged, and is one-day drop-off an option?
Next, ease of use — both in terms of the brands’ websites and toys, as no one wants to read a 45-page manual before getting down to it — and aesthetics, because we’d be lying if we said matching our clit vibrator/paddle/anal sex toys to our interiors wasn’t important. Finally, thousands of customer reviews. Yep, we sought out the best and the worst to see what real shoppers thought.
Why we love it: Lovehoney has been leading the way in sexual wellness for a really long time. Launched in 2002 by two Bath-based pals, Richard Longhurst and Neal Slateford, their goal was to offer something totally different. Sick of the sites littered with images often taken from a derogatory, anti-feminist gaze, they instead wanted vulva owners to feel safe, supported and welcome. Cheers, guys.
Now, the e-tailer offers more than 630 styles of vibrator alone — this includes its own best-selling brand, as well as premium sex gifts from big names like Womanizer, We-Vibe and LELO — plus pages of accurate sexual health advice.
Arguably most exciting, though, is its newest launch: Lovehoney's A.I.ssistant which offers tailored advice, tips and toy recommendations based on the information you provide. Think of it as a free personal shopper at your beck and call. Stunning.
Our tip pick? We mulled over this decision for approximately 0.4 seconds, because there really was no other option than the Lovehoney Rose. The clit sucker that started our mutual obsession with contactless massage, this beginner and budget-friendly external toy comes pre-programmed with 10 modes, a travel lock and a battery that lasts up to 55 minutes per charge.
Delivery: Standard delivery, which takes three working days, costs £4.99. It's free when you spend over £50. Express delivery, which takes two working days, costs £5.99. It's not free, regardless of how much you spend. Premium delivery which arrives the next day costs £7.99.
Lovehoney Dream Lover Fantasy Unicorn Dildo
Lovehoney Colourplay Colour-Changing Nipple Suckers
Lovehoney Ignite Vibrating Love Ring
Lovehoney Rose Clitoral Suction Stimulator
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Why we love it: Luxury sex toys typically come with a hefty price tag — to be expected when you're ordering a pint-sized plaything stuffed with the latest technology. But Biird wanted to make sure its range of clit suckers, clit vibrators and anal sex toys was available to all, and so have kept all prices below £110.
Each teaser — including the dual-action Namii and its latest launch known as the Lumii — is super intuitive to use, thanks to each toy's twin controls, and coated in buttery silicone. But it's the brand's beautiful aesthetics that had us sold. Sticking with a pastel palette that feels both sexy and soothing, these are vibrators we insist you leave on display. Think of the act as your own silent protest against the ongoing taboos around sexual pleasure.
Discrete packaging? Yes — although inside every brown unbranded box is a second box adorned with colourful cartoons showing you exactly how to use your new sex-ssory.
Delivery: The Belgian-based brand ships to “nearly every location biirds can fly to." It claims this usually takes between four and seven days. Plus, they offer all shoppers 30 days after receiving their order to swap it for store credit if they're not fully satisfied.
Biird world clitoral suction stimulator
beer of the man clitoral offering stimulator & vibrator
Biird Anii Medium Glass Plug
Why we love it: LELO sex toys are up there with the very best sex toys for women. The brand, founded in the front room of a townhouse in Stockholm back in 2003, has single-handedly made dildos and rabbit vibrators luxe. Synonymous with clitoral vibrators and G-spot vibrators that are so stylish we want to display them atop our bedside tables 24/7, LELO's complete sexual wellness offering is a staple in any modern lifestyle.
Our top pick is the LELO SONA 2 Cruise — a clit sucker which uses new-generation sonic waves and Cruise Control technology to deliver intense clitoral stimulation. Even better news: it's 100% waterproof, meaning you can take it to the tub, and is powered by a battery which lasts up to two hours (!) per charge.
Delivery: LELO offers two shipping options in the UK: Premium Shipping which usually takes between five and seven days, priced at £4.99, or Regular Shipping which takes your wait up to between eight and 12 days, but is entirely free of charge.
Lelo Sona 2 Cruise Sonic Clitoral Massager
LELO SILA Cruise Sonic Clitoral Massager
LELO TOR 3 Vibrating Couples' Ring
Why we love it: If you're a total beginner, you'll want a sex toy that's easy to use, fairly unintimidating and fairly kind to your wallet. After all, there's no point spending a small fortune if you're not even sure you'll like motored sensations. However, Knude Society delivers on all fronts.
The brand has leaned into the sexual wellness side of things, its website free from any explicit imagery. Its products — simple in terms of pulsing patterns and modes, yet super effective at delivering intense pleasure and finished in a range of bright primary colours — are an ideal introduction to all your key toy types. For example, the Wanda offers the intense sensations to be expected from any wand vibrator, but in a mini package that's anything but overwhelming.
“Knude Society was founded to help women reclaim what real pleasure looks and feels like to them," says founder Em Richardson-Gerrard. "We're not interested in gimmicks. Instead, we research, test and listen to what their customers truly want to create a beautiful buying experience.”
Delivery: Standard delivery, using Royal Mail's 48-tracked service, will set you back just £3.50. International delivery to Europe is charged at a flat rate of £15 while shipping to the USA, Canada, Australia, New Zealand and South Africa is £20.
Knude Society Bette Finger Vibrator
Knude Society Wanda Magic Wand Vibrator
Knude Society Glide Water-Based Lube
Knude Society Melt Massage Candle
Why we love it: The best sexual wellness stores don't just stock sex toys. Some stock the best condoms for women, which are just as important a purchase in your journey to sexual empowerment as a rampant rabbit vibrator is.
Designed by women — specifically, Mo Carrier — for women and people with variable pHs, MyBliss condoms are the very best on the market, according to our testing. Thanks to the brand's signature buttercup packaging, you can pass one of these off as a disposable contact lens if it's spotted in your handbag — but, arguably more importantly, they're super easy to rip open when the moment arrives.
Crafted from vegan latex and lined with organic silicone lube, the rubbers are a natural option. Plus, they feature no unnecessary nasties, scents or flavours, and are 100% biodegradable.
Delivery: Free delivery when you purchase more than two packs of MyBliss Condoms.
Why we love it: Smile Makers is focused on creating a self-love safe space for you to find joy in yourself within a comforting environment. One of its USPs is that it provides products to support vulva owners and women through ALL their sexual life phases — AKA not just those looking to experience masturbation for the first time, but those who are pregnant, menopausal, have endometriosis etc.
Oh, and its sex toys tick every box. Designed in pastel hues, coated in super-soft silicone, made to be really (really) discrete — we're talking super quiet vibrators that are definitely no louder than a whisper — and easy to use, the entire SM collection is super inclusive.
Its latest launch is known as The Neighbor (FYI, all the brand's toys are named after common sexual fantasies) and is an anal sex toy which helps to encourage a positive experience for first-timers. But there's also The Whisperer, a super-soft bullet vibrator with a tapered edge made for those reexploring self-pleasure after pregnancy and labour.
Delivery: Delivery takes 3-4 working days and costs £7.
Smile Makers The Poet Clitoral Suction Toy
Smile Makers The French Lover Tongue Vibrator
Smile Makers The Neighbor Anal Vibrator
Smile Makers The Romantic G-Spot Vibrator
Why we love them: Forget what you thought you knew: LookFantastic doesn't just pave the way in retinol creams, vitamin C serums and eyeshadow palettes — although you can chuck them in your basket too and clear your entire to-do list in one fell swoop. Yep, sexual wellness is big news there, too.
Even if you've never bought sex toys online before, your shopping experience will be a total breeze. Not only will you be able to buy a new vibrator (a pastel, non-intimidating and discrete vibrator from a brand like LELO, Smile Makers, WooWoo or SoDivine), but you'll also be able to pick up a bottle of lube and intimate care products while you're at it.
Delivery: Standard delivery costs £3.95, but you can get your sex toys delivered the next day for £5.95.
LELO Enigma Dual Stimulation Sonic Massager
So Divine Irreplaceable Clitoral Suction Stimulator
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Why we love it: With most of its toys costing under £30 — and the most expensive being £65 — So Divine is a top retailer for affordable sex toys. Aiming to encourage everyone (yep, it also offers quality sex toys for men) to explore and discover what turns them on, regardless of anatomy, sexuality, or experience, the brand believes everyone deserves pleasure. Making it easy to pick up a new vibe, it's partnered with mainstream outlets like Boots and TESCO. Plus, its website is also packed with tips and expert commentary to create a safe space from which to learn.
Delivery: Free delivery is available with orders over £30 for UK and Ireland. Orders for delivery outside of the UK and Ireland have a flat rate fee applied at checkout.
So Divine Orgasm Stimulating Gel
So Divine Pleasure Cup Male Masturbator Sleeve
So Divine Pearl Vibe 2in1 G-spot & Suction Stimulator
So Divine Pearl Clitoral Suction Stimulator
Why we love it: Ah Sephora, our go-to for make-up, skincare and haircare. But you probably didn't expect Sephora to be your new one-stop-shop for sexual wellness devices too. From Dame to WooWoo, the beauty e-tailer's sex toy offering is bursting at the seams. And, if you're lucky enough to be able to orgasm both internally and externally, you'll find the brand's selection of rabbit vibrators and dual-action playthings to be plentiful.
Delivery: Free delivery is available in the UK and Ireland with orders of more than £30. Delivery outside of the UK and Ireland will have an additional flat rate fee applied at the checkout.
VUSH Orb Pleasure Cock Ring
So Divine Self Love Rabbit Vibrator
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Why we love it: Much like Sinful (more below), Harmony's sexual wellness offering is bountiful. From sex games to lingerie, it seems more like there's nothing Harmony doesn't stock. Plus, for our LGBTQIA+ readers, Harmony is a top choice for same-sex fun, with everything from skincare and anal lube to anal sex toys, butt plugs, strap-ons and double-ended dildos.
Delivery: £4.99 per order when you opt for Royal Mail Tracked. Orders arrive in two to four working days. Guaranteed next-day delivery adds £7.99 to your order.
Happy Rabbit Vibrating Strapless Strap-On
Svakom Ella Neo App Controlled Vibrating Bullet
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At Home Sex Toys Why we love it: For i