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Monthly cyber attacks on global mobile users worldwide 2020-2022
Factors for consumers in the U.S. to gain trust in companies 2023
User data collection in select mobile iOS period tracker apps 2022, by type
Volume of detected mobile malware packages as of Q3 2023
Share of potentially unwanted mobile applications 2022, by type
Share of smartphone users in selected regions having privacy concerns 2021
Number of smartphone users worldwide 2014-2029
Number of smartphone users worldwide from 2014 to 2029 (in millions)
Mobile ecosystem penetration rate of the global population worldwide 2022-2030
Penetration rate of mobile subscribers, SIM connections, and internet users within the global mobile ecosystem in 2022 and 2030
Number of apps available in leading app stores Q3 2022
Number of apps available in leading app stores as of 3rd quarter 2022
Number of mobile apps that have not been updated recently from 1st quarter 2022 to 4th quarter 2022 (in millions)
Distribution of mobile iOS and Android apps based on most recent update date 2022
Number of mobile apps that have not been updated recently as of first quarter 2022 (in 1,000s)
Monthly cyber attacks on global mobile users worldwide 2020-2022
Number of mobile cyber attacks against users worldwide from January 2020 to December 2022
Distribution of mobile malware worldwide Q2 2023 - Q3 2023, by type
Distribution of mobile malware worldwide in 2nd quarter 2023 and 3rd quarter 2023, by type
Volume of detected mobile malware packages as of Q3 2023
Number of detected malicious installation packages on mobile devices worldwide from 4th quarter 2015 to 3rd quarter 2023
Share of potentially unwanted mobile applications 2022, by type
Distribution of potentially malicious mobile apps detected in 2022, by type
Countries with highest mobile malware encounter rate Q3 2022
Percentage of mobile users who have fallen victim to mobile malware infections in 3rd quarter 2022, by country
App threat rate in selected markets 2022
Mobile app threat encounter rate worldwide as of May 2022, by country
Global mobile phishing rate Q4 2022-Q2 2023, by region
Mobile phishing encounter rate worldwide from 4th quarter 2022 to 2nd quarter 2023, by region
Smishing attacks in global organizations 2021-2022
Share of organizations worldwide targeted by smishing attacks in 2021 and 2022
Volume of vishing attacks on global organizations 2020-2022
Share of organizations worldwide targeted by vishing attacks in 2020 and 2022
Users in selected markets feeling tracked online after talking about a topic 2023
Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023
Mobile targeted ads awareness after talking about a topic in selected markets 2023
Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023
Trackers found in mobile apps 2022, by category
Number of potential trackers on mobile apps as of February 2022, by category
Trackers found in the most used social media apps 2022, by type
Number of potential trackers on leading social media apps as of February 2022, by type
Dating apps collecting the most user data on iOS 2022, by index value
Mobile dating apps with the highest number of data types collected from iOS users as of January 2022, by index value
Trackers found in the most used women health apps 2022, by OS
Number of data trackers on period and women health apps as of June 2022, by operative system
User data collection in select mobile iOS period tracker apps 2022, by type
Number of user data points collected from select iOS female health and period tracker apps worldwide as of May 2022, by type
Changes in privacy concerns on health apps for U.S. users 2021-2023, by generation
Share of users in the United States reporting to have privacy concerns on mobile health apps in September 2021 and January 2023, by generation
Data collected from global educational apps 2022
Educational apps with the highest number of data points collected worldwide as of August 2022
iOS apps that declared collecting global users private data 2024
Share of mobile iOS apps that have reported collecting privacy data from users worldwide as of March 2024
Reasons to collect mobile app data from global iOS users 2024
Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024
App tracking transparency: opt-in rate of iOS users worldwide 2022
Monthly opt-in rate of mobile users worldwide allowing app tracking after iOS 14.5 update as of April 2022
Apple app tracking transparency implementation rate 2022, by app category
Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category
Apple app tracking transparency opt-in rate 2022, by app category
Apple iOS users who opted-in via the App Tracking Transparency (ATT) prompt in March 2022, by app category
Factors for consumers in the U.S. to gain trust in companies 2023
Reasons for consumers in the United States to gain trust in companies as of January 2023
Leading mobile app privacy characteristics apps should have for global users 2022
Most important online privacy protection features mobile app publishers should integrate in their products according to mobile users worldwide in 2022
Global users comfort level with apps accessing their data 2021-2022
Level of comfort with personal data sharing on mobile apps according to mobile users worldwide in 2021 and 2022
Global consumers perceived threats when using mobile apps 2022
Most concerning cyber security issues on mobile apps according to users worldwide in 2022
Apps that should have the highest security for global consumers 2022, by category
Apps that should have the highest level of security worldwide according to mobile consumers worldwide in 2022, by category
Online privacy importance in the choice of mobile phone for U.S. consumers 2022
Importance of online privacy for consumers in the United States as a factor considered when choosing a mobile phone as of February 2022
U.S. consumers opinions on online privacy 2022
Opinion on online privacy and data tracking among U.S. consumers as of February 2022
Countries of registration for mobile apps directed to children 2022
Number of mobile apps for children registered in selected countries worldwide in 1st quarter 2022
Children apps treatment of personal data 2022, by app store
Handling of personal data among mobile apps for children in 1st quarter 2022, by app store
Number of tracked segments in iOS apps used by global children 2022, by category
Number of data segments tracked on iOS mobile apps used by children worldwide as of January 2022, by category
Most tracked iOS apps used by children 2022, by number of data segments
iOS mobile apps used by children worldwide with the highest number of data segments tracked as of January 2022
Ad spend per application for children vs. non-children mobile apps 2022
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)
The most important key figures provide you with a compact summary of the topic of "App tracking and mobile privacy" and take you straight to the corresponding statistics.
Volume of detected mobile malware packages as of Q3 2023
Countries with highest mobile malware encounter rate Q3 2022
Global mobile phishing rate Q4 2022-Q2 2023, by region
Volume of vishing attacks on global organizations 2020-2022
Trackers found in the most used social media apps 2022, by type
Dating apps collecting the most user data on iOS 2022, by index value
App tracking transparency: opt-in rate of iOS users worldwide 2022
Apple app tracking transparency opt-in rate 2022, by app category
Countries of registration for mobile apps directed to children 2022
Children apps treatment of personal data 2022, by app store
Most tracked iOS apps used by children 2022, by number of data segments
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