Dutch short track skater Bibi Arts was emotional as telecom company Odido’s logo on Arts’ skating suit was secretly replaced with a message from her late grandmother. Odido wants to connect athletes to the people that matter the most to them.
Tilburg, February 7, 2025 – Bibi Arts is an up-and-coming 20-year-old short track skater whose career has reached a new level this season as she has made her debut in the Short Track World Tour. However, in the beginning of the season Arts faced adversity as her grandmother passed away. Skating Training Suit Custom
That is why the reveal of her new skating suit for the ISU Short Track World Tour - Odido Cup this weekend was more emotional than usual. In the place of short track national team sponsor Odido's logo on her suit was "Het gaat zoals het gaan moet" ("It goes as it should").
“This is something she always said to me”, Arts revealed.
The message is a part of Dutch telecom company Odido's new sponsorship initiative where supporters at home were invited to secretly submit personal messages to be printed on short track skaters’ suits. The reveal of the suits led to emotional and grateful reactions from the athletes, as the words from their loved ones provided them with extra motivation in their battle on the ice.
Zoë Deltrap was another short track skater who received a message from her loved ones on her suit. “It’s really special that the people who care about you want to send a message like this, and that you can have it with you during the race this weekend”, said Deltrap. The message on her suit is from her mom and says “Dreams don’t work unless you do”.
Connecting athletes with the people who matter most
With the initiative, The Dutch telecom hopes to further strengthen the bond between athletes and their ‘inner circle’. Odido plans to donate logo placements on Dutch national team suits and shirts across several sports this year leading up to the Milan Winter Olympics.
Leo Hensen , Director of Marketing & Communications at Odido: “In sports, the focus is usually on performance. At Odido, we look at how we can connect athletes with the people who matter most to them. By replacing our logo with a personal message, we show how sponsorship can be meaningful in a different way.”
Odido and Short Track: A Golden Combination
The ISU Shorttrack World Tour – Odido Cup marks the start of the pre-Olympic year. Exactly one year from now, the Winter Olympics in Milan will begin—a crucial period in which qualifications and intensive training will be decisive. With this initiative, Odido reinforces its commitment to the sport and its athletes, emphasizing that connection and support are just as important as technology.
As the proud title sponsor of the ISU Shorttrack World Tour and the main sponsor of TeamNL short track skaters, Odido is committed to giving the sport a broad platform. From February 7 to 9, the IJssportcentrum in Tilburg will be transformed into a true short track arena, where the best Dutch short track skaters will compete against the world's top athletes.
Mohammad Hassani Pr Manager TBBO \ Neboko +316 579 462 74 Mohammad.hassani@tbwa.nl
About Odido Odido is one of the larger telecom providers in the Netherlands, with around 8 million customers, serving both individuals and businesses.
Odido is also becoming the largest provider of 100 percent fiber-optic internet in the Netherlands; the provider is on its way to offering internet and TV services via fiber to more than 6 million households.
Odido is not only active on the market with Odido but also with Simpel, Ben, and Tele2 Thuis. In addition, Odido offers the fastest fiber-optic subscription in the Netherlands.
White Figure Skating Dress Odido believes that everyone should be able to engage with today's and tomorrow's technology in a pleasant and safe way. Technology is a part of our lives, but we also understand the importance of the human aspect. At Odido, the focus is not on technology but on people. Odido is the network for everyone. Odido has 119 shops in the Netherlands and approximately 2,000 employees working in the shops and offices in The Hague and Arnhem.