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From braided rings and chunky hoops to gemstone necklaces and tennis bracelets, the best affordable jewelry brands on the market provide timeless, multi-generational pieces that we’re heart-eyed over.
But, the price in the fine jewelry area can be daunting at times, especially when ordering online. Let’s face it — after a while, stock images of rose gold, sterling silver and diamonds all look the same.
After consulting with a gemologist to roundup the best engagement rings to buy online, we realized while diamonds are great and all (in fact, they’re a girl’s best friend), there are so many other dainty, paperclip-inspired, and colorful options waiting for you to add them to your e-shopping cart.
So, we did the research for you, tried out some pieces, and corralled the best affordable fine jewelry brands to shop from online. From Mejuri’s minimalist gold to Gorjana’s unique finds, your next bracelet, necklace, ring or pair of earrings is waiting for you. And best of all, many are on sale just in time for prom.
About the brand : Based in Laguna Beach, Calif., Gorjana “offers jewelry that you’ll live in, love always and layer every day.” And, the brand is driven to give back, including matching customers’ donations and donating jewelry for charity auctions.
If you’re all about the gold layering necklace or gold chain trend (but not too chunky), Gorjana has all of its pieces catered just to you. Not into the plain gold bracelet? This pearl style is calling your name.
Let’s call it straight — Gorjana is one of the most affordable options on this list. Even its fine jewelry edit has a shimmery white topaz ring just under $100.
Shipping: Same-day shipping available in certain locations; free standard shipping
Returns: Accepted within 30 days of purchase
About the brand : A NYC-based retailer, founded by Adina and named ‘Adina’s Jewels’ after her late grandmother, after she decided to go big or go home with her hobby of designing and curating jewelry. She’s been “determined to offer a unique line of trendsetting jewelry, at a reasonable cost, to fashionistas all around the world.”
I’ve heard of Adina’s Jewels all over social media and a standout is definitely their Pavé Butterfly Initial Choker. Get it with your partner’s initial and the piece instantly turns into something sentimental and special.
The brand’s 14K Fine Gold Jewelry collection, in particular, features pieces from $250 to $1,500, with the brand also offering beautiful huggie earrings, dressy cocktail rings and dainty bangles to choose from, among other styles.
Shipping: Prices start at $4.95 for standard shipping
Returns: Accepted within 14 days from delivery; personalized jewelry not accepted
About the brand: JamesAllen.com is a premier online fine jeweler that offers a customized diamond selection (earth or lab-created), free resizing if needed, and a ring try-on feature that’s like no other.
Though we wrote about how JamesAllen.com is a standout for diamonds, specifically, we accredit the online jeweler as a wonderful gift for any occasion. With quality diamonds and an endless array of fine jewelry pieces, it’s wonderful if you’re seeking quality and personalization.
Returns: Accepted (for free) within 30 days of delivery; must be in mint condition and unworn
About the brand : A jewelry company based on “love, beauty and high karat gold,” Auvere derives from the Italian word avere, which means “to have, to own, to hold, to wear and to receive.” It celebrates the art of wearing, passing it down and celebrating fine pieces.
You’ve never seen gold like this before. And, the brand really knows its gold.
With a personal favorite that nearly never comes off my finger —the Heartbeat Ring — I’ve been colored obsessed with the luxe feel of 22K gold. Plus, the brand delivers quality unisex necklaces and chains, bracelets and cuffs and the richest gold and silver rings with exceptional detail to each piece.
And, the high-quality gold jewelry comes in the most luxe-looking purple box.
Shipping: Free standard shipping; expedited shipping available for $35 flat fee
Returns: Accepted in original condition within 30 days of delivery
About the brand: If you dream of bathing in diamonds, but haven’t manifested the funds to do so, the designs from Aurate have you covered. They use conflict-free diamonds and sustainable gold and craft each piece to last for years to come. Price-wise, there are more than a few options for well under $1,000, so you can outfit yourself without breaking the bank.
We love the lovely Diamond Bezel Necklace ($245). It’s simple and elegant and can be worn every day. There’s also an incredible ring section, featuring gemstones, simple lines, and modern detailing. Any one would look amazing on your finger.
Shipping: International shipping available as well as domestic
Returns: Available within 15 days of your order fulfillment
About the brand: Since 2018, the designers of Ana Luisa have been crafting fine jewelry that is not only gorgeous but earth-friendly. Known for its sustainably stylish options with a modern but timeless aesthetic, every item is waterproof, tarnish-proof and designed to last a lifetime. Best of all, looks start at $50, making it one of the best affordable fine jewelry brands around for those who care about the planet and their wallet.
We can’t get enough of the pieces from the solid gold collection. From the dainty and cool Gold Threader earrings ($120) to the sophisticated Gold Signet Ring ($190), we want each item in our jewelry box. Every piece comes with a 2-year warranty, ships free, and is made from 100% recycled gold, so no worries about having an allergic reaction or skin staining. Regardless of which item you go with, you’ll love how it seamlessly adds a touch of elegance to your daily ensemble.
Shipping: International shipping available as well as 2-day express
Returns: Accepted with original tags/packaging 30 days from purchase
About the brand : A retailer that values responsibly sourced diamonds and other gems and was founded by Beth Gerstein and Eric Grossberg with the mission to “raise the ethical standards of the diamond industry and create a new way to buy beautiful fine jewelry.”
As one of our top recommended brands for engagement rings, there’s no question Brilliant Earth does a *brilliant* job with its fine jewelry. Staying true to its name, the brand is a certified member of the Responsible Jewelry Council and even has its jewelry boxes crafted with wood sourced from the Forest Stewardship Council.
Now onto the pieces: it offers wonderful diamond stud earrings, the finest tennis bracelets and hundreds of gemstone rings to choose from, among other styles. If you’re looking for splurge-worthy quality, you got it.
Shipping: Free shipping to UK, US, Canada, and Australia
Returns: Free returns within 30 days of purchase
About the brand : A retailer with a mission “to make minimalist and evergreen pieces meant to last at an affordable price point.” Plus, AMYO Jewelry curates its pieces sustainably, sourced from NYC and U.S.-owned businesses and ethically made.
If you love thin affordable gold jewelry with a hint of flair, AMYO Jewelry is the brand to have on your radar. From duo-laced necklaces to linked chain bracelets, the sought-after accessory line will complement your chicest blazer and most flattering bodysuit.
AMYO even has a Celestial Collection, which speaks volumes to the zodiac follower in your life. In uniquely crafted moon, star, and sun shapes, the pieces add a touch of modern elegance to your look.
Shipping: Free domestic shipping on orders over $40; international shipping available
Returns: Accepted 30 days from shipping confirmation
About the brand: There’s nothing like a diamond. Unfortunately, shopping for one can be confusing. That’s where Frank Darling comes in. The brand is meticulous about how it sources its gemstones. From conflict-free to lab grown, its curated selection is a sight to behold — and all reasonably priced.
We love them as a spot to find the perfect engagement ring. Let’s get real, who could say no to something like the Emerald Baguette Three Stone Breezy Bezel (from $1,480)? The bestseller is totally customizable and features a low profile and crisp, eye-catching lines. However, Frank Darling also has a myriad of other fine jewelry, including necklaces and earrings, which you’ll want to say ‘yes’ to, so even if you’re not looking to put a ring on it, you’ll have your pick of other giftable items.
Shipping: Free shipping worldwide (not including international duties)
Returns: Collection styles accepted for free 30 days from purchase for an exchange or full refund
About the brand: Awe is the brainchild of Jill Johnson. After the jewelry designer beat cancer for a third time, she felt inspired to make a universally wearable piece that could empower everyone. This is how the goddess necklaces were born.
To find your own inner goddess (and the jewelry to adorn her with), peruse the site. They have necklaces, rings and bracelets, each inspired by a mythical or real life heroine. You’re sure to find one (or several) that you identify with.
One of of our Commerce Editors is a fan of this brand, loving it for its unique styles. Here’s what she had to say:
“I’ve been obsessed with the designs from Awe Inspired since I first discovered them on my Insta feed. I love the idea that every women has an inner goddess, plus I’m a millennial, so I like anything with a more personalized touch.
The quizzes are fun to take. The last time I took one I got Lilith, which I thought was cool, especially since the collection is a collaboration with Julia Fox. The line is all about celebrating dark feminine energy, which I’m all about.
I ended up getting the Guardian Crystal Necklace ($200). It features a quartz crystal with a snake wrapped around it. If you’re woo-woo (like I am), you know that quartz stones are clarifying, while snakes symbolize transformation, wisdom and act as a connector between realms.
The necklace makes me feel grounded, so I wear it on days I’m feeling anxious. I also like how it’s really delicate but still has some edge because of the snake. If I were to reorder I’d get a longer chain for something more dramatic. Otherwise, I love it.”
Shipping: Free on orders over $100; two-day and overnight shipping also available
Returns: Available within 30 days of purchase; must be unworn and unused
About the brand : Known for its beautiful hand-stamped jewelry, Made By Mary creates pieces that “embody what’s meaningful to you and connects you to your most precious memories, people and milestones.
As a quaint shop, Made By Mary is a lovely option for gifts and meaningful pieces. From dainty disc necklaces to charming beaded and chain bracelets, the brand is the ultimate accessories shop that’s the most affordable we found.
While other brands in this edit have pieces as low as $5, Made By Mary is one of the most budget-friendly that maintains great quality. Plus, all of its pieces exude a girly flair.
Shipping: Time frames vary depending on location (determined at checkout), but count on 1-4 weeks
Returns: Accepted within 30 days of delivery date
About the brand : With more than 125 years under its belt crafting fine jewelry, Swarovski is a household name known for innovative, timeless pieces.
Seen in virtually every shopping mall and outlet center, there’s a reason why Swarovski is everywhere you go. Its quality is superb, its pieces are one-of-a-kind and its styles are perfect to gift.
I have a gold bracelet from the retailer and couldn’t be happier with how it looks. And, its unique cuff design is unlike anything I own. Plus, you’ll be able to find something you can afford with its specialized brackets that have quality written on every tier.
Shipping: Free standard shipping on orders over $75, otherwise it’s $6.95; express shipping $20
Returns: Accepted up to 14 days from delivery date
About the brand : A retailer honing in on a “whimsical perspective” with its wide selection of baubles (aptly defined as “trinkets, decorations or accessories”). With unique embellishments, it’s one of the most well-priced brands that still delivers quality.
You’ve most definitely heard of Baublebar, the hub of statements that add some flavor to your outfit.
Well, the brand doesn’t just have think pink earrings that are perfect for this year’s NYE celebration (which I can’t wait to wear). The brand has a generous fine jewelry collection, clad with my all-time favorite tennis necklace and some of my favorite four-pack huggies earrings. And, the quality’s certainly there.
Shipping: Free shipping on orders over $75
Returns: Unless marked final sale, all items can be returned 30 days from purchase date
About the brand : Founded by Kendra herself, designer Kendra Scott found a “white space in the jewelry market for quality styles and stones at an affordable price” — so, she set out to create pendants, bracelets and more for a community of jewelry lovers. The brand is also available on Amazon.
Popular in the South, Kendra Scott is a tried-and-true favorite that people instantly recognize with its classic pendant necklace and dangling earrings, specifically.
I was gifted two neutral shades of the pendant by my mother and sister and they are a lovely addition to a floral outfit. Plus, the black earrings are one of my favorites to wear with a LBD. Plus, how can you pass up a beautiful, festive ring set?
Shipping: Free on eligible orders (does not include Alaska, Hawaii, or Puerto Rico)
Returns: Free return shipping provided
About the brand : Mejuri is all about empowering women to “buy the damn diamond” yourself, to work toward a 100% sustainable supply chain and to deliver quality jewelry at fair prices.
We wrote a Mejuri review highlighting our first impressions of the brand’s rings and earrings and, after much research and deep-dives into its site, the brand is best known for its minimalist, gold rings that are impeccable for stacking.
Some personal favorites include the Bold Chain Ring (such a beautiful piece!), the Stacker Ring (great to order a few sizes up for your pointer finger) and the Honey Signet Ring for a sweet accent. Not to mention, all of its pieces are of exceptional quality and can withstand showers, baking, and more.
Shipping: Free shipping on orders over $75
Returns: Free returns and exchanges to UK, US, Australia, Germany, and Canada
About the brand : VERLAS is a brand committed to using the finest metals and designer-grade quality at the fraction of the cost. It’s transparent about its manufacturing process, has a collection of timeless fine jewelry pieces (everything you can think of) and is ideal for the dainty jewelry lover.
We’re so glad VERLAS came onto our radar. The direct-to-consumer jewelry shop has a suite of fine jewelry that we’re all heart-eyes for, including its La Fleur Diamond Silhouette Necklace and Alternating Cascading Diamond 3-Link Earrings ($700).
More, its timeless anniversary collections are great to gift at any time of year. The Crossover Statement Band ($769) is one of our favorites and sure to be treasured for years of well-worn wear.
Shipping: Domestic shipping available; for international shipping, email care@verlas.com with your order details
Rolled Gold Jewellery Wholesale Returns: Available within 30 days of delivery; must be in unused and unworn condition