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Holley Performance Brands (NYSE: HLLY) has launched two new adventure motorcycle helmets under its Simpson brand: the Journey Bandit and Xcursion Bandit. The launch marks Simpson's strategic entry into the growing adventure rider market, building on the brand's 65-year legacy in motorsports safety.
The Journey Bandit features a dual-certified chinbar for both highway and off-road use, while the Xcursion Bandit is specifically designed for off-road exploration. Both helmets incorporate advanced features including tricomposite or carbon fiber shells, adjustable ventilation systems, Comfort MAX padding, and Pinlock® MaxVision antifog shields. The helmets are available in three shell sizes for customized fitting.
Simpson will showcase the new adventure line at the upcoming AIMExpo and One Motorcycle Show in Las Vegas, where the brand is a primary sponsor.
Holley Performance Brands (NYSE: HLLY) has launched two new helmets for adventurous motorcycles under the Simpson brand: the Journey Bandit and the Xcurse Bandit. This launch marks Simpson's strategic entry into the growing market of adventurous motorcyclists, leveraging on the 65 -year -old legacy of the brand in Motorsport security.
The Journey Bandit presents a certified chin beaver for both on the road and off-road, while the Xcursion Bandit is designed specifically for off-road exploration. Both helmets incorporate advanced technologies, including tricomposite or carbon fiber shells, adjustable ventilation systems, Comfort Max padding and antifog Pinlock® Maxvision visible. The helmets are available in three sizes of shell for a personalized fit.
Simpson will present the new adventurous line to the next Aimexpo and One Motorcycle Show in Las Vegas, where the brand is one of the main sponsors.
Holley Performance Brands (NYSE: HLLY) has launched two new adventure motorcycle helmets under its Simpson brand: the Journey Bandit and the Xcursion Bandit. This launch marks the strategic entry of Simpson in the growing adventurous motorcyclist market, taking advantage of the 65 -year legacy of the safety brand in Motorsports.
The Journey Bandit has a certified chin for use on both the road and outside it, while the Xcursion Bandit is specifically designed for off -road exploration. Both helmets incorporate advanced features, including tricompost or carbon fiber housings, adjustable ventilation systems, Comfort Max padded and Antifog Pinlock® Maxvision. The helmets are available in three housing sizes for a personalized adjustment.
Simpson will present the new adventure line in the next Aimexpo and One Motorcycle Show in Las Vegas, where the brand is a main sponsor.
Holly Performance Brand (NYSE: HLLY) has released two new adventure motorcycle helmets under the Simpson brand: Journey Firefly and Excurs Fireflies. This release refers to the entry into the Simpson's growing adventure rider market and is based on 65 years of legacy in motor sports safety.
Journey Fireflies feature a double -certified mentorier for the use of roads and off -roads, and Excurs Fireflies are specially designed for off -road exploration. Both helmets integrate advanced features, including trip composites or carbon fiber shells, adjustable ventilation systems, comfort MAX padding, and Pinlock® MAXVISION. The helmet is provided in three shell sizes for custom fitting.
Simpson will showcase a new adventure line at the AIMEXPO and One Motorcycle Show in Las Vegas, which is the main sponsor.
Holley Performance Brands (NYSE: HLLY) launched two new Motorcycle Adventure helmets under its brand Simpson: Journey Bandit and Xcursion Bandit. This launch marks the strategic entry of Simpson into the growing market of adventure motorcyclists, based on the brand's 65 -year inheritance in terms of safety in motorsport.
The Journey Bandit has a double certification protector for road and off-road use, while the Xcursion Bandit is specially designed for off-road exploration. The two helmets incorporate advanced characteristics such as trivial or carbon fiber shells, adjustable ventilation systems, Comfort Max padding and antifog Pinlock® Maxvision visors. Helmets are available in three hull sizes for a personalized adjustment.
Simpson will present the new adventure line during the next Likexpo and one Motorcycle Show in Las Vegas, where the brand is a main sponsor.
Holley Performance Brands (NYSE: HLLY) has introduced two new adventure motorcycle helmets under the Simpson brand: Journey Bandit and the Xcursion Bandit. With the introduction, Simpson strategically enters the growing market of adventure cyclists and builds on the 65-year-old legacy of the brand in the field of motorsport security.
The Journey Bandit has a double-certified chin protection for use on the motorway and in the off-road area, while the XCursion Bandit was specially developed for off-road adventures. Both helmets contain advanced characteristics such as tricomposite or carbon fiber shells, adjustable ventilation systems, Comfort Max upholstery and Pinlock® Maxvision Anti-Fog protection Visor. The helmets are available in three shells for an individual adjustment.
Simpson will present the new adventure line on the upcoming Aimexpo and the One Motorcycle Show in Las Vegas, where the brand is a main sponsor.
Iconic brand brings its trusted innovation and bold American style to growing adventure rider market
BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, has unveiled two groundbreaking additions in the Simpson Motorcycle lineup: the Journey Bandit and Xcursion Bandit adventure motorcycle helmets. Designed for the growing adventure rider market, these innovative helmets deliver unmatched protection and performance on and off-road.
Designed for adventure enthusiasts, the Journey Bandit and Xcursion Bandit helmets deliver top-tier protection and performance in any condition. (Photo: Business Wire)
The Simpson brand’s signature quality, innovation and style has made it a household name in motorsports safety since 1959. Nearly 20 years ago, Simpson introduced that same spirit to its gear for motorcycle enthusiasts. Today, the Simpson adventure helmets mark a bold entry into a new market for the brand, meeting the unique needs of off-road adventure riders by combining trusted protection and performance with Simpson’s unapologetic American style. The move comes amid a global rise in motorcycle touring and adventure riding, underscoring Simpson’s commitment to meeting the needs of off-road riders and positioning Holley Performance Brands as a forward-focused leader in a growing market.
“Adventure riders demand gear that matches their style and drive to push boundaries – without compromise,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “The new Journey Bandit and Xcursion Bandit adventure motorcycle helmets deliver on that demand and demonstrate how Holley Performance Brands continues to evolve its safety product portfolio to take the lead in new markets and appeal to a wide variety of enthusiasts.”
The Journey Bandit helmet is designed for both open highways and off-road trails with a dual-certified chinbar, while the Xcursion Bandit helmet’s versatile full-face design is tailored specifically for rugged off-road exploration. Both helmets are meticulously crafted with features that prioritize safety, comfort and performance in any condition or climate, including:
“Simpson has always been about empowering drivers and riders to safely take on that next challenge,” said Brian Appelgate, Senior Vice President Safety & Racing, Holley Performance Brands. “Adventure riders are a growing and increasingly younger set of enthusiasts, and they’re looking for gear that fits their attitude and style. The Journey Bandit and Xcursion Bandit helmets answer that call like only we can. It’s another way we’re driving our mission forward and bringing more performance, safety, fun and excitement to enthusiasts everywhere.”
Simpson will highlight the new adventure line at the AIMExpo (February 5-7), as well as the One Motorcycle Show (February 7-8) in Las Vegas, where the brand is a primary sponsor and will host bold, high-energy showcases, complete with fire, fuel drag bikes, stunt demos and more.
For more information about the Journey Bandit and Xcursion Bandit adventure motorcycle helmets, click here.
For more Holley company news, click here.
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) execute on strategic and operational initiatives, and (4) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, and in any subsequent filings with the SEC.
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204877064/en/
Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
What new products did Holley (HLLY) launch in the motorcycle segment? Holley (HLLY) launched two new Simpson adventure motorcycle helmets: the Journey Bandit for both highway and off-road use, and the Xcursion Bandit specifically for off-road exploration.
What are the key features of Simpson's new Journey Bandit helmet? The Journey Bandit helmet features a dual-certified chinbar, tricomposite or carbon fiber shell, adjustable top and chin vents, Comfort MAX padding, Pinlock® MaxVision antifog shields, and is available in three shell sizes.
Where will HLLY showcase the new Simpson adventure helmet line? HLLY will showcase the new Simpson adventure helmet line at the AIMExpo (February 5-7) and the One Motorcycle Show (February 7-8) in Las Vegas.
Anti-Bullet How is HLLY positioning Simpson in the adventure rider market? HLLY is positioning Simpson to target the growing and younger adventure rider market segment by combining trusted protection and performance with Simpson's distinctive American style.