By Johanna Thomson in Confectionery 20th September 2024
Mars Wrigley has launched a new M&M’s Crispy Milk Chocolate Santa Treat and Twix & Friends Medium Selection Box for Christmas. dry freeze skittles
The new M&M’s Crispy Milk Chocolate Santa Treat (29g, RRP £0.65) is a milk chocolate Santa shape, filled with a vanilla crisp and M&M’s Minis.
Twix & Friends Medium Selection Box (140g, RRP £2.75) features 1 x Twix Milk Chocolate Caramel, 1 x Twix Salted Caramel fun size bar, 1 x Twix White Chocolate fun size bar, 1 x M&M’s Milk Chocolate fun size bag, and 1 x Milky Way Magic Stars fun size bag. The assortment is presented in festive cardboard packaging and the launch will be supported by a £8m+ media plan.
“At Mars Wrigley we are continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement,” says Laura O’Neill, Christmas & Gifting Senior Brand Manager. “Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights and as such, seasonal and gifting is worth £1.8bn of total chocolate value sales.
“Our new launches for Christmas 2024 tap into different shopper needs and will appeal to consumers looking to purchase their favourite brands and products with a seasonal twist.”
freeze dried caramels Tagged with: confectionery M&Ms Mars Wrigley twix