Blog

The Best New Season Fashion Brands And Buys Of 2024 | British Vogue

To revisit this article, visit My Profile, then View saved stories

To revisit this article, visit My Profile, then View saved stories canvas jacket

We may earn a commission if you buy something from any affiliate links on our site.

Online shopping can quickly get overwhelming, and knowing what is and what isn’t worth investing your money in is not always straightforward. Which is where we come in. Team Vogue has extensive experience when it comes to shopping, be that browsing flea markets for a vintage gem, trawling the online sales, or identifying those chic needles in the high-street haystack.

Now that spring is here, we’re pausing to take stock of our wardrobes and working out where the gaps are. From new-season fashion heroes – think biker boots, cosy cardigans and shirt dresses – to 2024’s new brands to know, we’ve got all bases covered. Scroll down to see and shop our new-season wish list.

Read more: Spring/Summer 2024 Fashion Trends

Shorts weather has arrived, and Studio Nicholson’s longline pair in beige have caught our eye. Style with loafers and a light cardigan now – see Cos’s zesty ombre knit – then a tank top and fisherman sandals come summer. Elsewhere, Reformation has launched a collaboration with Jimmy Fairly, and The Coline’s retro-inspired, oval-shaped sunglasses are fast becoming the silhouette of the season.

X Jimmy Fairly The Coline

Cinch M Latte Leather Bag

The gorpcore trend isn’t going anywhere, so why not lean in with The North Face’s twill pants for the ultimate meeting of form and function? Similarly, Mango has jumped on the hiker vibe with its new-in cord sandals, which will pair perfectly with everything from summer dresses to slouchy denim. Glastonbury attendees take note.

Embellished Gathered Ribbed Stretch-Cotton Jersey Tank

Belted Embroidered Pleated Cotton-Blend Twill Tapered Pants

With its shell-like bust detail and chic linen fabrication, you’d never know the below dress was from high-street stalwart, M&S. Throw on a pair of minimalist sandals and oval sunnies and you have yourself a very ’90s-inspired warm weather ensemble. The Attico has also smashed the summer brief this season with its retina-searing red crochet co-ord, which will transition from beach to city with ease.

Linen Blend Embellished Midaxi Column Dress

Ssense has just launched its own wedding capsule, but the directional pieces in the collection should not be reserved for brides. Aaron Esh’s cute cream co-ord, which features a halter-neck top and bubble-hem miniskirt, is a highlight. Meanwhile, Malone Souliers has partnered with British fashion designer, Tabitha Simmons, on a versatile shoe capsule – the Kate Mary-Jane flats are worth your attention.

X Tabitha Simmons Kate Black Grosgrain Mary Jane Flats

Shop last week’s new arrivals

When it comes to simple, easy-to-style dresses, you don’t get much better than a tank dress, and & Other Stories’s black iteration will look great with sleek sandals and sneakers alike. Elsewhere, we’re seeing the return of the string choker necklace – just add Isabel Marant’s gold and leather style to your favourite white shirt and straight-leg jeans pairing.

Aoi Gold-Tone And Leather Necklace

GT-2160 Faux Leather-Trimmed Mesh Sneakers

Is it just us, or is the balloon skirt having a moment this season? With its dramatic, voluminous silhouette, it’s the perfect piece to add to a simple white T-shirt and sandals – Weekday has our favourite iterations right now. Meanwhile, The Row has delivered yet another lust-worthy flat shoe in the form of the Mara, which comes in four tempting colourways.

The moment commerce writer Alice Cary spotted Uniqlo’s parachute shorts in store, she knew she had to try them on. Rendered in a lightweight fabric and featuring an elasticated waistband and toggle fastening, it’s the ultimate gorpcore (and Glasto-ready) purchase for the summer months.

Bailey Ribbed Stretch-Lyocell And Organic Cotton-Blend Tank

V-Neck Jumper With Curved Sleeves

There are some seriously good pieces from emerging brands cropping up this week: take Tolu Coker’s wool midi-skirt, with its asymmetric hemline and intricate pleating. Then there’s Talia Byre’s spring/summer 2024 collection, which has just dropped online (we’re lusting after the long-sleeved striped top in lime green). YSSO’s sculptural jewellery, meanwhile, is now available to shop on Net-a-Porter.

Iyawo Cut-Out Cotton-Blend Tweed-Trimmed Wool Midi-Skirt

Green Crew Neck Long-Sleeve Top

You know anything Toteme creates is worth paying attention to, especially when it falls into the “wardrobe basics” category. Enter: this season’s mid-rise cargo pant in black – AKA your new transeasonal hero. Speaking of transeasonal, we’re also eyeing up denim jackets, and the best can almost always be found on pre-loved sites. Then there’s the cult T-shirt everyone is talking about from Loewe – surely a sign of the logo tee’s return?

Medium Wash Lee Denim Jacket

Relaxed Fit T-shirt In Cotton

If we had to pick a print of the season, it would be stripes, which have been adorning everything from dresses to skirts, T-shirts to socks. Mango’s elegant midi is currently leading the way for summer with its offbeat, asymmetric appeal – layer over trousers now, then add chunky sandals and gold jewellery when the mercury rises.

Creeper Phatty Earth Tone Sneakers Unisex

Channel your inner Audrey Hepburn circa 1954 with a pair of Capri pants. Mango’s belted pair are a more forgiving alternative to the skin-tight legging styles circulating right now, and will look suitably timeless with a pair of point-toe kitten heels and a white tank top. Speaking of timeless, we came across the perfect pre-loved Gucci raffia bag this week, which lends itself perfectly to the summer months.

Pre-Loved Raffia Hasler Hobo Bag

If you want to invest in the kilt trend, may we suggest you buy second-hand? There are countless options on Etsy and eBay, rendered in a variety of feel-good hues. Case in point: this yellow and black number, which feels so very McQueen. This week’s new brand discovery, meanwhile, is Auralee, a Japanese label that knows a thing or two about perfectly executed basics. This mohair-blend knit is at the top of our wishlist.

Irish Plaid Yellow Black Wool Pleat Kilt Skirt

jacket apparel Everyone might be talking about knee-length skirts this season, but we still have a soft spot for the minimalist maxi. The Frankie Shop brings out its Malvo skirt every year, and it remains a firm Vogue favourite. For 2024, style it with a track jacket, a monochrome top-handle tote and mesh ballet pumps.