Outdoor Lighting Perspectives (OLP) franchisees enjoy booming demand for high-tech, top-quality illumination that enhances aesthetics and safety. The outdoor lighting industry has steadily expanded, and growth is expected to stay strong for many years to come.
For instance, Statista set the global value of the outdoor lighting market at about $10.7 billion in 2019 and projected it would reach $23.8 billion by 2030. According to Grand View Research, the U.S. market alone exceeded $15.3 billion in 2022 and will grow at a compound annual growth rate of 8% from now through 2030. Gitnux, an independent market research platform that explores market trends and business data, reports that the global outdoor market size was $9.4 billion in 2018 and by next year will reach $25.2 billion; Gitnux estimated a compound annual growth rate of 8.4% this year and again next year. Ideaworks Solar Lamp Pole
OLP franchisees love those statistics. Their businesses handle installation, maintenance and repairs of architectural, landscape, pathway and security lighting. They offer holiday lighting of all types, including permanent holiday lighting. They serve mostly residential clients, and their commercial clients are usually hospitality businesses.
Landscape lighting capabilities have undergone an evolution that heightens the attraction for Outdoor Lighting Perspectives clients. Once upon a time, almost every application involved traditional white light. While that is still the major player, OLP franchisees also can install cutting-edge color-changing lighting and permanent roofline lighting, which have become highly popular for homes and commercial properties. These new technologies can be controlled with an app and can deliver designs and functions that would have been impossible just a decade ago.
Consumer demand for outdoor lighting such as OLP’s grew during the Covid-19 pandemic, when people were encouraged to stay home within their “bubbles” and engage in outdoor rather than indoor gatherings. A Forbes writer notes that travel restrictions and business closures led to backyards becoming destinations for entertainment as well as staycations.
Lawnandlandscape.com cites various additional trends that give the outdoor lighting industry a lasting boost. One is that people simply want to invest in their homes and landscapes, frequently elevating their outdoor living to a resort-like feel – something that OLP franchises do every day. Also, advanced technology such as OLP’s can give properties an exciting look with easy-to-use features. And although it’s stating the obvious, every night will be dark, so the need for landscape lighting is stable and has blossomed into a mainstream choice rather than a luxury.
As an important bonus, exterior lighting increases property values, according to experts quoted by Better Homes and Gardens. “A well-lit yard automatically improves the overall look of the house, hence adding to its value,” says Dan Beaulieu, a real estate agent and founder of Burlington House Buyers in Vermont. “Solar-powered and LED lighting solutions have emerged as viable alternatives to traditional hard-wired lighting in recent years. They illuminate your lawn at night, silhouette your trees, prevent tripping and deter robbers.”
Matt Ward, a Tennessee real estate agent, tells Better Homes that outdoor lighting helps maximize curb appeal, too. “Lighting has quickly become one of the most desired outdoor landscaping features for homebuyers,” Ward says.
OLP franchisees also benefit from the two-decade movement toward bringing the beauty of the outdoors inside homes and other buildings. In another Better Homes and Gardens article, Dominique Coffman, a vice president of Design West in Florida, states that outdoor lighting helps to visually connect indoors and outdoors, and it extends functional outdoor time as people gravitate toward entertaining in their backyard kitchens, on patios and decks, and in other outdoor “rooms.”
The ambiance created by every OLP team invites family and friends to linger longer and enjoy quality time outdoors. Professional holiday lighting brings to life the magic of the holidays without all of the fuss of installation and maintenance. And this holds equally true for Outdoor Lighting Perspectives’ commercial clients, where lighting can be an amazing way to differentiate a business from the competition and upgrade customer experience.
OLP franchisees profit from all of these outdoor enhancement trends. Safety and security lighting may be uppermost in clients’ minds when they contact an OLP franchise, but many will also opt for accent lighting, holiday and special-event lighting at some point.
Residential lighting comprises about three-fourths of the Outdoor Lighting Perspectives franchise’s business. Holiday lighting makes up 17%, and commercial lighting is 8%. As might be expected, residential customers tend to be affluent. The target clients for Outdoor Lighting Perspectives are upper-middle-class, upper-class or high-wealth homeowners who want to improve safety and security while enjoying their outdoor spaces in an artistic fashion after dark.
Commercial clients of OLP can be found in almost any industry, but a significant amount of Outdoor Lighting Perspectives’ work comes from the hospitality space. This includes restaurants, bars, microbreweries, wineries, private clubs, homeowner associations, bed-and-breakfasts (including private rentals and online agencies). Commercial jobs are sourced by the franchisor and sent to local owners.
The OLP franchise has helped entrepreneurs achieve their dreams of business ownership and work-life balance since 1998. Fifteen-year franchisee Travis Hogue, owner of OLP of Winter Park and Daytona, Fla., says that operating his business “has allowed me to spend more time with my family and really get me out of the office.”
Outdoor Lighting Perspectives franchisees and technicians work in a safe, low-voltage environment. OLP’s high-efficiency LED lights reduce energy consumption by up to 75%. Fixtures and components are corrosion-proof. Franchisees take pride in using premium products that are reliable and deliver an amazing experience.
OLP has high closing rates on sales because its technology includes a demonstration of the lighting effects produced by the proposed designs. The average retail price per project is more than $4,000. Besides installation and repairs, the OLP franchise offers maintenance plans that provide recurring revenue.
Entrepreneurs appreciate that the OLP franchise requires a low initial investment and that operation can quickly ramp up and scale. OLP franchisees do not need a background in lighting – only two out of the 79 Outdoor Lighting Perspectives franchisees had lighting or low-voltage electrical experience before investing in the brand. Outdoor Lighting Perspectives is a franchisor under the Empower Brands umbrella that fully supports every franchisee from training to opening day and every day after that as needed.
Launched in 1995, Outdoor Lighting Perspectives is a respected, established brand that has installed more than 150,000 lighting systems worldwide. It has more than 5,275 online reviews and an average rating of 4.9 out of 5 stars. For more information about the Outdoor Lighting Perspectives franchise, please visit https://www.outdoorlightingfranchise.com/.
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