Japan's Toto and Lixil compete with local players for middle-class customers
SHANGHAI/TOKYO -- China's toilet market has enjoyed rapid growth in recent years, driven by middle-class customers who covet high-function models as well as by a government call to modernize bathrooms nationwide. Toilet Supplies
About 44.8 million toilets were sold in 2016, up 12% from 2015, according to Chinese researcher Zhiyan Consulting. High-end toilets with built-in bidets and other functions are particularly popular. Sales of such units reached 3.1 million in 2016, up nearly 60% from the previous year, reports Askci Consulting, another Chinese outfit.
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