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Build-A-Bear Launches Skoosherz Plush - The Toy Book

Source: Build-A-Bear/The Toy Book

The company is stepping outside of its classic teddy bear offerings. Stuffed Puppy Toy

Build-A-Bear Launches Skoosherz Plush - The Toy Book

Build-A-Bear’s latest plush collection is here.

Build-A-Bear is stepping outside of its classic teddy bear outline for a line of super huggable plush. The launch is set for Friday, Jan. 12, just over a week before National Hug Day on Jan. 21. Skoosherz are round plush creatures that feature smiling faces that kids can cuddle with. 

Rainbow Sparkle Teddy Bear | Source: Build-A-Bear

Spring Green Frog | Source: Build-A-Bear

Skoosherz features some of kids’ favorite animals, including the Spring Green Frog, the Strawberry Cow, the Rainbow Sparkle Teddy Bear, the Red Raptor, and — of course — the Pink Axolotl. Each animal also has outstretched arms, ready to hug kids all day long. 

Build-A-Bear is launching Skoosherz with a great deal for adults, too. For a limited time, customers can buy a Skoosherz for $10 (half off the regular price) with a purchase of a make-your-own friend online or in-stores.

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

Build-A-Bear Launches Skoosherz Plush - The Toy Book

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