Blog

The Best New Season Fashion Brands And Buys Of 2024 | British Vogue

Find anything you save across the site in your account

Find anything you save across the site in your account coat high neck

We may earn a commission if you buy something from any affiliate links on our site.

Online shopping can quickly get overwhelming, and knowing what is and what isn’t worth investing your money in is not always straightforward. Which is where we come in. Team Vogue has extensive experience when it comes to shopping, be that browsing flea markets for a vintage gem, trawling the online sales, or identifying those chic needles in the high-street haystack.

Now that spring is here, we’re pausing to take stock of our wardrobes and working out where the gaps are. From new-season fashion heroes – think biker boots, cosy cardigans and shirt dresses – to 2024’s new brands to know, we’ve got all bases covered. Scroll down to see and shop our new-season wish list.

Read more: Spring/Summer 2024 Fashion Trends

The Noughties maxi is having a moment this season, and Damson Madder’s Rina gingham skirt is ticking all the boxes. Elsewhere, we have M&S X Sienna Miller, which launched this week and features the perfect buckled belt. Bring on a boho summer.

Coperni has joined forces with sports connoisseurs, Puma, to create a tempting capsule of performance-wear staples, which includes a punchy colour-pop tee. Speaking of sporty pieces, we’re also seeing the humble flip-flop enter the chat for summer 2024, and of course The Row has delivered the ultimate pair in tan leather.

City Flip Flop In Leather

Everyone in London is wearing white tiered skirts right now, and Free People’s asymmetric Shipwreck mini is one of the best we’ve seen. We recommend styling with a sporty sneaker, tank top and workwear jacket for breezy summer evenings. Glastonbury-goers take note.

Shop last week’s new arrivals

Multiple members of team Vogue now own, and wax lyrical about, Peachy Den’s cult Deba skirt – and we can certainly see why. With its dropped waistline and calf-grazing length, you can wear it with the matching top or mix and match with everything from T-shirts to hoodies this summer. Meanwhile, underwear specialist Fruity Booty now offers ready-to-wear, with the mother of pearl tank top right at the top of our wish list.

SL76 Leather-Trimmed Brushed-Suede And Mesh Sneakers

When it comes to swimwear, we’re harking back to the ’90s this year with Mango’s animal-print one-piece. Style with denim cut-offs and oval sunnies for a very Princess Di vibe. Rixo has also hit the summer brief this week with its collaboration with Ciao Lucia. At the top of our list? The Neroni dress, which features 2024’s coveted drop waistline and simple delicate straps. Sign us up.

Navy Grey has long been an editor go-to for knitwear, but for summer 2024 the brand has dropped a new line of sportier sweatshirts and hoodies – the relaxed-fit sweatshirt in grey is sure to become a wardrobe workhorse, perfect for any time of year. Sneakerheads, meanwhile, need to get their hands on a pair of Asics X Studio Nicholson trainers. Run don’t walk.

Julia Sarr Jamois Camo Cargo Trousers

Carmellite Tiered Skirt In White

If linen fabrics and colour-pop stripes are the last thing you want to reach for when the mercury rises, we recommend experimenting with summer’s gothic mood. See: Junya Watanabe’s dramatic tiered skirt, which will look the part with Weekday’s draped tank top and Alaïa’s perforated half-moon bag. Finish the look with Fitflop’s comfy-yet-cool clogs.

Black Mesh Design Half-Moon Shoulder Bag

Those who take the merest glimpse of sun as an opportunity to don their shorts and swimsuits will enjoy the plethora of crochet pieces on offer this season. Mango’s beige knitted trousers and Free People’s raffia tote will inject your looks with much-needed “off-duty in Ibiza” vibes. Elsewhere, we have Aussie brand Bond-Eye, that has delivered the cutest powder-blue swimsuit rendered in floral-printed jacquard. So very ’90s spring break.

Technicolor Camp Set Of Six Enamel And Gold-Tone Bracelets

Gingham is having a bit of a moment right now, and we just found the perfect pre-loved shirt at Rokit. Whether you tuck it into denim cut-offs or wear it undone over a white tank top and a prairie skirt, this is sure to be one warm-weather workhorse. Gimaguas is another summertime fashion favourite, and we currently have our eye on the brand’s A-line denim skirt. Finally, there’s the return of the jelly shoe, which has been given a grown-up update in the hands of Ancient Greek Sandals.

Emilie Freshwater-Pearl And Silver Necklace

’90s Tabi Red Gingham Blouse

If your summer style personality errs on the side of sporty, then look no further than Loewe’s latest collaboration with On, which includes both activewear staples and form-meets-function sneakers. Reiss’s Atelier collection also comes with an “elevated sportswear” spin: see the linen-blend sports jacket in a chic shade of stone. Then, there’s Arket’s khaki-coloured cargo shorts, which offer a fun alternative to your trusty denim pair.

Atelier Linen Blend Hooded Sports Jacket

Shorts weather has arrived, and Studio Nicholson’s longline pair in beige have caught our eye. Style with loafers and a light cardigan now – see Cos’s zesty ombre knit – then a tank top and fisherman sandals come summer. Elsewhere, Reformation has launched a collaboration with Jimmy Fairly, and The Coline’s retro-inspired, oval-shaped sunglasses are fast becoming the silhouette of the season.

X Jimmy Fairly The Coline

Cinch M Latte Leather Bag

The gorpcore trend isn’t going anywhere, so why not lean in with The North Face’s twill pants for the ultimate meeting of form and function? Similarly, Mango has jumped on the hiker vibe with its new-in cord sandals, which will pair perfectly with everything from summer dresses to slouchy denim. Glastonbury attendees take note.

Embellished Gathered Ribbed Stretch-Cotton Jersey Tank

Belted Embroidered Pleated Cotton-Blend Twill Tapered Pants

With its shell-like bust detail and chic linen fabrication, you’d never know the below dress was from high-street stalwart, M&S. Throw on a pair of minimalist sandals and oval sunnies and you have yourself a very ’90s-inspired warm weather ensemble. The Attico has also smashed the summer brief this season with its retina-searing red crochet co-ord, which will transition from beach to city with ease.

safari jacket Linen Blend Embellished Midaxi Column Dress