There has never been a greater emphasis on or investment in how families and communities approach raising children. The information age has opened up new doors of exploration and understanding when it comes to rearing children, and it’s important that businesses align with this growing focus. Ambitious enterprises can go beyond accommodation, too. They can find success by not just meeting but surpassing evolving expectations.
Playground Equipment is an example of this proactive approach to meeting customer needs. The company is bringing innovative energy to a traditional industry. They are resetting the standard by simultaneously maintaining high quality, integrating personalization, and addressing inclusivity. backyard playground equipment
Let’s take a closer look at this forward-thinking brand and how it is creating new opportunities by meeting existing needs and welcoming children of all abilities to enjoy the playground.
Playground Equipment is a premier commercial supplier of playground equipment. The company partners with top-rated commercial playground equipment manufacturers to sell playground setups at scale. These aren’t your typical single-home set-ups. They are large, one-of-a-kind setups sold to schools, community organizations, municipalities, and businesses.
While designing and selling playground equipment isn’t new, the way Playground Equipment goes about its business is what makes it stand out as a new solution in an established industry. For example, the company offers a wide range of playground equipment. These vary in design, style, and function, which makes it easier to tailor each setup to the specifics of different child and community needs. Some of the smallest sets provide down-to-earth, engaging play structures that spark imagination in younger children. Others are safe and exciting classic structures that enable older kids to unleash creative play.
Playground Equipment’s thorough and comprehensive approach to its offerings has enabled countless communities to invest in unique playgrounds and playscapes for their children. But it is just the tip of the iceberg when it comes to the company’s success. There is another area, in particular, where Playground Equipment is going above and beyond to meet modern parental and community expectations: accessibility and inclusivity.
According to the U.S. Census Bureau, over 3 million children (4.3%) had a disability in 2019. This number was up from a decade previously, and it reflects the poignant need to create resources and accommodations for this significant portion of the population.
This growing awareness has inspired some entrepreneurially-minded groups to create resources that accommodate individual needs. Many of these are academically focused, and while this is an important first step, critically, others are looking beyond the classroom. New Day, for instance, offers inclusive and accessible respites and vacations.
Playground Equipment is a similar example. The company is well aware of the number of children with unique needs. Its team also understands that disabilities can span the gamut, ranging from walking and climbing to seeing, hearing, and cognition.
Creating safe and inclusive playgrounds that accommodate this array of individual needs can be challenging, which is why many equipment providers simply ignored the issue in the past. Now, the Americans With Disabilities Act (ADA) has made it a basic civil right to access play areas, and Playground Equipment has embraced the change by championing accessible playground equipment.
“Children with disabilities have to deal with a lot of challenges as it is, but they also can have poorer interpersonal relationships because many of them don’t get as much playtime as their able counterparts do,” the company explains in a post on special-needs play equipment. “But it’s not that children with disabilities choose to stay on the sidelines: It’s just that they can’t join in when they want to because of a lack of special-needs play equipment.”
In response, the company offers ADA-compliant playground equipment options. Things like two-seat swings, free-standing tic-tac-toe panels, and wheelchair-accessible Merry Go Rounds enable children with disabilities to access and play on the playground. Even something as simple as a wheelchair ramp on a raised border makes a difference.
Playground Equipment’s commitment to accessibility is making a significant impact not just on its larger customer base but on the fringe and isolated elements of that group. By creating ways to emphasize inclusivity, the creative enterprise is ensuring that everyone can get in on the fun.
It’s also important for business owners to recognize that these kinds of scenarios are more than an expression of goodwill. They are mutually beneficial, win-win scenarios. By investing in creating better, more accessible playgrounds, Playground Equipment is building customer trust and loyalty. They are enhancing their brand’s reputation, as well. Even the simple fact that they are seeking out and meeting the needs of marginalized portions of their target demographic (i.e., children with limited abilities and their parents) is expanding their market share and increasing their potential for growth.
From including the excluded to empowering creative growth to maintaining a successful business, Playground Equipment is an ideal example of a modern company that is listening to the needs of its customers and meeting those needs in effective and sustainable ways.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
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