All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: ourselves, a.k.a. real parents who spend a lot of time and money outfitting their own kids season after season. As four moms with nine children between us, we know a thing or two about how much clothing these little ones go through. huggies pull ups training pants 4t 5t
On this list, you’ll find a mix of classic kid clothing brands that you may already know and love as well as new-to-you places that we promise will soon become favorites. What they all have in common? From special occasion outfits to super-cute basics—and everything in between—there are tons of unique pieces that will seriously impress. So whether you’re shopping for a parent-to-be, like a new mom or new dad, or you’re simply in the market for fresh clothing for the winter, these are the best places to shop for babies right now.
How to shop for the best baby clothes
Generally, there are two types of baby clothes:
Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child’s cubby.
Elevated essentials and special-occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
How much should I spend on baby clothes?
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upward of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy-and-me outfits as you can while they’re still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.
Below are mom-and-pop shops that curate beautiful brands in the basics and essentials lane.
Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, plus shipping costs
Hanna Andersson is an Oregon-based company that parents have turned to for decades. Its signature is print-forward, ultra-comfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays like Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is super soft (especially its new bamboo pajamas) for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.
Best for: Special occasions / Size ranges: Newborn–XL / Shipping: Free shipping or pickup at select Nordstrom locations / Return policy: Free returns and exchanges
A mother-daughter team is behind the party clothes at Pippa & Julie, which you can find on Nordstrom.com and Amazon. It’s perfect for special-occasion dressing—think metallic tiered dresses, velvet skater dresses, and floral sequins. If Taylor Swift’s Fearless era became a line of children’s clothing, this would be it.
Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
Best for: Super-soft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, a baby blanket, a hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days
If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and cat-eye sunglasses. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”
Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days
Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can’t help but think of picture day every time I shop Boden,” says Earley. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters—basically whatever your kiddo needs, Mini Boden has it in a fun, playful style. And their clothes don’t just look adorable on—they’re super soft yet durable enough to pass onto siblings.
Best for: Creative and cute style Size ranges: Newborn–8 years / Shipping: $10 for economy / Return policy: Within 14 days
We’re just going to say it: Angel Dear has some of the cutest prints around. Just check out these oh-so-sweet duckling pajamas, this adorable pumpkin spice latte bodysuit, and this romper featuring the aptly named “BBQ buddies.” It offers these unique prints as well as classics like gingham and floral in a variety of colors, fabrics, and styles, from overalls to dresses to hats and bubble rompers, and it frequently updates its collection to add in new designs. Bonus: It hosts semi-regular sales where they offer some serious discounts, so keep your eye out.
Best for: Beach day fits / Size ranges: Newborn–6T / Shipping: Free over $50 / Return policy: Within 30 days
Young Days’ line of bright yet subtle clothing for babies just screams summer in the best way possible. Think lightweight shorts in a whimsical light blue circle print or a terrycloth apricot polo that is perfect for straight out of the pool. Our editors are fans of its unique and varied colorways, which are muted enough to not be too loud but still fun and colorful for kids. The brand also says it is committed to using organic and recycled materials, which means you can feel good about what you’re buying.
Best for: Elevated basics / Size ranges: Newborn–10 / Shipping: $7.50 for less than $85 / Return policy: Within 45 days
Kyte Baby is best known for its butter-soft sleep bags, but don’t miss out on the incredible daywear options. The rompers, onesies, footies, and other styles are all made with the brand’s signature bamboo fabric, which is great on sensitive skin. Most of the clothes also come in gender-neutral colors and prints, making them a nice gift option for all.
Best for: A special occasion / Size ranges: Newborn–14 years / Shipping: $10 / Return policy: Within 21 days
Pink Chicken is the ultimate in high-end baby fashion when you want to splurge. Its luxurious and stylish dresses have become the quintessential “party dress” for moms looking to make their girls feel extra special, and its prints are whimsical yet classic. “You can’t go wrong with their classic Stevie dress, which features a ruffled neckline and smocking, but I’m also a fan of their Willow two-piece set for little ones,” says Glamour senior editor and mom of one Stephanie McNeal. “I mean, how can you not buy this dress for a first birthday?”
Best for: Elevated family matching / Size ranges: Newborn–12 years / Shipping: Free over $25 / Return policy: Within 30 days
Posh Peanut claims its fabric is “as soft as a baby’s butt” and, well, they’re not wrong. The incredibly soft fabric, custom made viscose from bamboo, has earned the brand awards and made it a favorite among celebrity moms like Blake Lively, Gabrielle Union, and Emma Roberts. (Kylie Jenner’s son even wore the brand to make his IG debut.) “It’s a great option for kids with sensitive skin issues,” says Glamour’s Moeslein. “I dress my eczema-prone son in the brand’s pajamas all the time.” Besides all that, Posh Peanut also stands out for its variety of signature prints, which range from playful dinos to beautiful florals, and variety of family matching options.
Best for: Sweater weather / Size ranges: Newborn–10 years / Shipping: Free over $75 / Return policy: Within 30 days
Cozy sweats are a hit at any age, something founder Paige Lauren clearly understands. She started the company after finding herself frustrated at the lack of simple, timeless baby clothes on the market. And so, PaigeLauren was born: a line of soft loungewear in fleece, French terry, and other high-quality organic fabrics. “After purchasing one pair, we purchased about eight more,” raves one reviewer. Another says, “On top of being adorable, everything ships really fast!”
Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn’t feature, like Uniqlo, have excellent choices but sizes are often snapped up as soon as they launch. (You can blame that on its amazing prices.) Others, like Amazon and Nordstrom, sell many of the brands already featured on this list.
Best for: Affordable basics / Size ranges: Preemie–4T / Shipping: Members get free shipping over $40 / Return policy: Within 30 days, excluding delivery fee
huggies pull ups 2 4 sainsburys Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they’re breathable and great for playing indoors—or outside in the warmer months. We always scoop up a bunch of extras to keep in our kids’ cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. The brand’s new premium line, H&M Adorables, are higher quality and designed to be worn a little longer, but still at a reasonable price point.