Elevate your commerce business with 100+ foundational product updates from Shopify
We’ve improved how all products, even the most complex, are listed and discovered on Shopify with the largest update to our product model in over a decade. From a new app for merchandising products that come in multiple colors and styles, to a new product taxonomy, and more. Women Wrist Brace
We’ve improved how all products, even the most complex, are listed and discovered on Shopify with the largest update to our product model in over a decade. From a new app for merchandising products that come in multiple colors and styles, to a new product taxonomy, and more.
Products that come in multiple colors or styles can all be merchandised from a single parent listing, each variation with its own description, media gallery, and URL with the Combined Listings app . Exclusive to Shopify Plus.
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Our updated taxonomy maps each standard product category to a rich set of associated attributes, making it easier to create, classify, and organize products, and automatically generate variants.
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We’ve released new product APIs to unlock up to 2,000 variants per product to better support more complex catalogs. Available in developer preview, and to select businesses in 2024.
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Manage multiple variants all at once with our updated variants card. You can also now view and in-line edit price and availability information for both single and multiple inventory locations.
Make it easier for your buyers to find and buy your products by adding color or pattern swatches directly on your product listing.
Images, videos, and 3D models can now all be accessed in a single file picker available on the products and variants pages. Create or edit products without needing to re-upload existing media files.
You can now add a new metaobject , or edit an existing definition, for your configured metaobject-powered pages directly from the online store editor.
Manage multiple variants all at once with our updated variants card. You can also now view and in-line edit price and availability information for both single and multiple inventory locations.
Make it easier for your buyers to find and buy your products by adding color or pattern swatches directly on your product listing.
Images, videos, and 3D models can now all be accessed in a single file picker available on the products and variants pages. Create or edit products without needing to re-upload existing media files.
You can now add a new metaobject , or edit an existing definition, for your configured metaobject-powered pages directly from the online store editor.
Semantic Search , one of our new AI-powered storefront search features, goes beyond keyword matching to better understand the intent behind a customer’s search. Customers can use more natural words and phrases, and get richer, more relevant results. Exclusive to Shopify Plus.
Semantic Search , one of our new AI-powered storefront search features, goes beyond keyword matching to better understand the intent behind a customer’s search. Customers can use more natural words and phrases, and get richer, more relevant results. Exclusive to Shopify Plus.
Add visual filters for swatches to the filter options shown on Collection and search result pages, so customers can easily find products that come in certain colors, patterns, or materials.
Customize your filter logic so customers can find products that match multiple values, like jackets that are both "waterproof" and "insulated." Plus, choose how you’d like to display filters in a scenario where filtering leads to no product results.
Add visual filters for swatches to the filter options shown on Collection and search result pages, so customers can easily find products that come in certain colors, patterns, or materials.
Customize your filter logic so customers can find products that match multiple values, like jackets that are both "waterproof" and "insulated." Plus, choose how you’d like to display filters in a scenario where filtering leads to no product results.
Increase customer lifetime value and predictable revenue by offering your products as subscriptions with our new, free subscriptions app. Easily set up and manage subscriptions directly from Shopify admin, and give your customers the flexibility to modify or skip subscription orders directly from their account.
Increase customer lifetime value and predictable revenue by offering your products as subscriptions with our new, free subscriptions app. Easily set up and manage subscriptions directly from Shopify admin, and give your customers the flexibility to modify or skip subscription orders directly from their account.
We've increased the maximum number of products you can offer in a bundle from 10 to 30. Merchants who use Shopify Scripts can now also use Shopify's bundle offering to increase their average order value.
Drive more sales with support for discount codes, automatic discounts, and the ability to combine discounts in draft orders. Metafields from your draft orders will now also carry over to completed orders.
Drive higher conversion with new types of discounts , including free automatic shipping and a fixed amount off of Buy X get Y promotions. Buyers will also see exactly how much they’ve saved right in the cart view.
Checkout Extensibility is the new way to customize the highest-converting checkout on the internet. It’s now even more powerful with 14 new APIs and UI components, and is also supported on the thank you and order status pages. Exclusive to Shopify Plus.
Upgrade from checkout.liquid now, get started with your personalized customizations report.
Checkout Extensibility is the new way to customize the highest-converting checkout on the internet. It’s now even more powerful with 14 new APIs and UI components, and is also supported on the thank you and order status pages. Exclusive to Shopify Plus.
Upgrade from checkout.liquid now, get started with your personalized customizations report.
Our new, streamlined one-page checkout reduces buyer completion times by 4 seconds , while our infrastructure improvements have accelerated checkout loading speeds by up to 95%.
Premium luggage brand Monos upgraded to Checkout Extensibility making their checkout faster with better upsell capability, and easier to maintain across multiple stores.
Customize your checkout with 90+ apps added to our world-class ecosystem of 400+ apps since the Summer ’23 Edition. Unlock features like upsells, loyalty programs, post-purchase surveys, conversion tracking, and custom content.
Enable the world's highest converting, customizable checkout in your mobile app with Checkout Sheet Kit . Available for iOS/Swift, Android, and React Native.
Boost conversion with the new Shop Pay Installments Purchasing Power feature. Customers can see their estimated loan amounts directly from the product page, and complete their purchase with more confidence.
Shop Pay, the internet's top-performing digital wallet, now integrates with any checkout . Enterprise brands who aren't on Shopify, like Everlane, use Shop Pay on their own checkout to reach new customers and increase conversion.
Enterprise businesses can speed up future checkouts by offering customers the option to save their credit card information to your store.
Prevent potential lost sales due to outdated card details with Card Account Updater, included with Shopify Payments. This seamless, cost-free solution helps ensure successful transactions by automatically updating vaulted credit card information.
Payment providers now have access to securely stored credit card information, so subscription and pre-order apps work with more payment options.
For orders with multiple shipments, you can now automatically capture payments when each part of the order is fulfilled. Exclusive to Shopify Plus.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Give customers a more personal gifting experience with the option to add a recipient and greeting to their gift card , and schedule when their gift card is sent.
Modern shoppers care about the climate, and the Planet app from Shopify gives them a more sustainable way to ship. Use Planet to surface a carbon-neutral shipping option, build brand loyalty, and have a real impact.
Enterprise businesses can speed up future checkouts by offering customers the option to save their credit card information to your store.
Prevent potential lost sales due to outdated card details with Card Account Updater, included with Shopify Payments. This seamless, cost-free solution helps ensure successful transactions by automatically updating vaulted credit card information.
Payment providers now have access to securely stored credit card information, so subscription and pre-order apps work with more payment options.
For orders with multiple shipments, you can now automatically capture payments when each part of the order is fulfilled. Exclusive to Shopify Plus.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Give customers a more personal gifting experience with the option to add a recipient and greeting to their gift card , and schedule when their gift card is sent.
Modern shoppers care about the climate, and the Planet app from Shopify gives them a more sustainable way to ship. Use Planet to surface a carbon-neutral shipping option, build brand loyalty, and have a real impact.
Track and optimize your storefront performance with trusted insights across three Core Web Vitals, with our new web performance dashboard. Over the past year, our infrastructure is 35% faster and we have expanded our global points of presence.
Track and optimize your storefront performance with trusted insights across three Core Web Vitals, with our new web performance dashboard. Over the past year, our infrastructure is 35% faster and we have expanded our global points of presence.
Accept tap, chip, and swipe payments and power your busiest sales days with solid Wi-Fi and Ethernet connectivity, backed by Shopify's 99.9% platform uptime.
Keep your brand front and center with a full-featured display that supports custom images or logos.
Offer one-tap digital receipts, and easily collect emails and marketing opt-ins by tapping into Shop Pay’s extensive buyer network.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Retailers in the UK and Ireland can now benefit from the all-in-one mobile POS to scan barcodes, accept payments, and manage their store from one handheld device.
Remotely log out any POS Go device from the Shopify admin, ensuring privacy and account security and limiting unauthorized access.
Now you can display translated product titles, descriptions, and discounts in POS devices and receipts, easily managing language preferences from the POS channel in the admin.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Retailers in the UK and Ireland can now benefit from the all-in-one mobile POS to scan barcodes, accept payments, and manage their store from one handheld device.
Remotely log out any POS Go device from the Shopify admin, ensuring privacy and account security and limiting unauthorized access.
Now you can display translated product titles, descriptions, and discounts in POS devices and receipts, easily managing language preferences from the POS channel in the admin.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Retailers with multiple locations and hardware devices can more easily install and activate new UI extensions from the POS channel in the admin.
Reduce setup time using the new smart grid editor in admin, where you can configure and assign smart grid layouts on a per-location basis.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
The new Liquid code editor for printed receipts is an easy-to-use editor that customizes the presentation of printed receipts, so they can reflect your brand.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
It’s now easier for retail staff to fulfill online orders with fulfillment tasks directly in the POS. They can also pick, pack, and ship orders with help from the new Ship from Store feature and index menu in Orders.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
It’s now easier for retail staff to fulfill online orders with fulfillment tasks directly in the POS. They can also pick, pack, and ship orders with help from the new Ship from Store feature and index menu in Orders.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
View and receive transfers from other retail locations with the new Stocky inventory transfers app extension . See incoming transfers and receive inventory intuitively from the Smart Grid.
Incentivize staff to close more sales and get credit for it with Send Cart . Retail staff can send customers a link to complete an order, and that sale will be attributed to the retail location and staff member.
Choose from a predefined list of reasons when returning an item during the returns process in POS . Capture and report on why returns are happening, then use those insights to improve product offerings.
Shopify Tax is now supported in POS so your retail sales can be accurately taxed at the same rate as your online store. You can also cancel and void orders within 15 minutes of completing a transaction to correct errors or return payments, without incurring transaction fees.
Get more security when managing staff access across retail locations with the ability to set 4, 5, or 6 digit PINs and a single checkbox to grant staff permissions to set up POS. Plus, you'll soon be able to assign staff access on a per-location basis to keep login procedures and privileged information secure.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
View and receive transfers from other retail locations with the new Stocky inventory transfers app extension . See incoming transfers and receive inventory intuitively from the Smart Grid.
Incentivize staff to close more sales and get credit for it with Send Cart . Retail staff can send customers a link to complete an order, and that sale will be attributed to the retail location and staff member.
Choose from a predefined list of reasons when returning an item during the returns process in POS . Capture and report on why returns are happening, then use those insights to improve product offerings.
Shopify Tax is now supported in POS so your retail sales can be accurately taxed at the same rate as your online store. You can also cancel and void orders within 15 minutes of completing a transaction to correct errors or return payments, without incurring transaction fees.
Get more security when managing staff access across retail locations with the ability to set 4, 5, or 6 digit PINs and a single checkbox to grant staff permissions to set up POS. Plus, you'll soon be able to assign staff access on a per-location basis to keep login procedures and privileged information secure.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
With our new staff permissions , you can restrict access so your sales reps can only place orders and view customer information for their own accounts. Define access levels for sales managers and sales reps using roles within staff permissions. Exclusive to Shopify Plus.
With our new staff permissions , you can restrict access so your sales reps can only place orders and view customer information for their own accounts. Define access levels for sales managers and sales reps using roles within staff permissions. Exclusive to Shopify Plus.
Accelerate store setup with an out-of-the-box theme designed for wholesale businesses. Enable customers to easily place bulk orders using our all-new quick order features, while customizing Trade to meet your business needs.
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Build unique experiences and use your preferred tech stack with headless B2B storefronts . Enable B2B checkouts, and access personalized products and prices using the Storefront API , Customer Accounts API, and developer tools. Exclusive to Shopify Plus and available in developer preview.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions . Additional discounts can be applied on top of the customer-specific wholesale prices you’ve assigned in Catalogs. Exclusive to Shopify Plus.
Now partial payments made off-platform, such as checks and bank transfers, can also be recorded in the admin for easier payment tracking. Paid and outstanding balances are visible for each order, and available for both B2B and D2C orders.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Boost B2B revenue by expanding your wholesale product offering to include non-physical products , like digital downloads, warranties, and services. Exclusive to Shopify Plus.
Accelerate your time to launch with Acumatica’s out-of-the-box integration , now leveraging our full suite of B2B features. Exclusive to Shopify Plus.
Now partial payments made off-platform, such as checks and bank transfers, can also be recorded in the admin for easier payment tracking. Paid and outstanding balances are visible for each order, and available for both B2B and D2C orders.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Boost B2B revenue by expanding your wholesale product offering to include non-physical products , like digital downloads, warranties, and services. Exclusive to Shopify Plus.
Accelerate your time to launch with Acumatica’s out-of-the-box integration , now leveraging our full suite of B2B features. Exclusive to Shopify Plus.
Expand your product assortment with access to thousands of brands. Narrow your search with filters for retail price, category, margins, and free shipping. Then assess quality with verified product ratings.
Easily track a Shopify Collective order on a clear supplier timeline. Know when orders are paid, when funds are transferred, when it’s time to fulfill, and if a cancellation is requested.
We've partnered with Faire, the leading online wholesale marketplace, to help brands reach new B2B customers. Install the Faire: Sell Wholesale app , sync your products, and effortlessly connect with a vast network of retailers.
Improve inventory accuracy by syncing inventory levels in real time from the location where your orders are fulfilled for each product or regional marketplace, such as Amazon France, Amazon Canada, Walmart US, eBay Japan, and more.
Streamline your apparel listing process on Amazon by configuring a minimal set of fields. Shopify Marketplace Connect will automatically calculate and populate the extensive range of fields required by Amazon.
Water filtration company Blu Technology optimized their channel management by centralizing their orders and reporting, seeing 258% growth, while preventing $40K in fraud.
Shopify Markets Pro is now available to all businesses in the US. With built-in operational features, all the localization tools of Shopify Markets, even more automation, and a merchant of record service to alleviate complexity, Markets Pro makes it possible to successfully scale your global business.
Shopify Markets Pro is now available to all businesses in the US. With built-in operational features, all the localization tools of Shopify Markets, even more automation, and a merchant of record service to alleviate complexity, Markets Pro makes it possible to successfully scale your global business.
We’ve added new standard options with DHL eCommerce (inclusive of USPS first mile) including delivered duty paid (DDP) shipping labels, and no order minimums.
You can now filter the reports that appear in Analytics by markets. You can also access market-specific reports from the markets page in your settings.
The Translate & Adapt app now supports global search across all languages for store resources. App users will benefit from an improved navigation experience that makes it easier to quickly find resources for translating.
With Shopify Markets, now you can edit orders from the order details page to offer payment in multiple currencies and deferred payments for multi-currency orders, then easily invoice buyers.
Expand into new markets with the international expansion guide. Discover best practices and identify localization features that improve international conversion rates.
Fulfillable inventory lets you match your inventory location with the intended market. Prevent overselling by limiting products available for purchase to those that are configured to ship to a buyer’s shipping zone.
With Shopify Markets, now you can edit orders from the order details page to offer payment in multiple currencies and deferred payments for multi-currency orders, then easily invoice buyers.
Expand into new markets with the international expansion guide. Discover best practices and identify localization features that improve international conversion rates.
Fulfillable inventory lets you match your inventory location with the intended market. Prevent overselling by limiting products available for purchase to those that are configured to ship to a buyer’s shipping zone.
We've introduced smarter algorithms that maximize performance on the top ad platforms. Most merchants at least double the size of their retargeting audiences with improved custom Retargeting Boost lists in V2.2 . Exclusive to Shopify Plus.
Compare your ad performance to similar stores or industry groupings in Shopify Audiences . Explore key metrics and separate seasonal trends from campaign performance with historical data.
More easily discover creators across social platforms, with new location and audience filters and search options. Find creators with in-network tags, or quickly review applicants, saved profiles, and pending invites.
Save time paying creators by processing commissions through Shopify Billing. Automatic payments reliably monitors, tracks, and removes commissions earned for refunded orders.
Learn about a creator’s social media stats, invite them to promote your brand, and view your collaboration history—including current affiliate offers and sales—in one consolidated profile .
Search for specific creators, sort by date applied, or filter applicants by country to streamline your approval process. Accept and decline applicants in bulk to save time with Shopify Collabs.
View all your Collabs creator connections in one streamlined table. Sort creators by affiliate tier, tags, sales driven, and easily access creator profiles.
Set different commission rates on orders driven by new and returning customers, or customize commission and discount rates based on your own customer segments.
Sync your products to TikTok , engage with your community through organic product discovery, and convert new customers on the same platform where they consume content—all while managing orders in Shopify.
Search for specific creators, sort by date applied, or filter applicants by country to streamline your approval process. Accept and decline applicants in bulk to save time with Shopify Collabs.
View all your Collabs creator connections in one streamlined table. Sort creators by affiliate tier, tags, sales driven, and easily access creator profiles.
Set different commission rates on orders driven by new and returning customers, or customize commission and discount rates based on your own customer segments.
Sync your products to TikTok , engage with your community through organic product discovery, and convert new customers on the same platform where they consume content—all while managing orders in Shopify.
Shop Campaigns is expanding. Attract buyers on the Shop app, the web, and soon, Meta and Google. Keep driving orders on Shop at a fixed cost per acquisition.
Get real-time estimates for new customers, sales, and return on spend, and understand and improve campaigns with expanded analytics.
Brands like Olukai, Caraway, and Thrive Causemetics drive growth with Shop Campaigns . It’s helped brands acquire over 1M new customers.
Boost engagement with Shop Minis , including shoppable videos on the home feed from Tolstoy , shoppable videos in your store from Videowise and Showday , and product recommendation quizzes from Shop Quiz .
Boost order conversion when you let 100M+ customers with Shop accounts sign in on your lead capture form , automatically applying their discount and helping them speed through checkout.
With complementary product ideas and suggestions, the AI-powered shopping assistant helps shoppers discover the best product for their needs—now online and in the app.
Get notified for messages on all your stores , and quickly switch between stores using the store selector—no logging in or out required.
Code your own emails and import them to create custom email templates you can use in automations and new email campaigns.
Turn on email notifications in Shopify Forms for any forms you need to watch closely, like contact forms or wholesale inquiries.
Get notified for messages on all your stores , and quickly switch between stores using the store selector—no logging in or out required.
Code your own emails and import them to create custom email templates you can use in automations and new email campaigns.
Turn on email notifications in Shopify Forms for any forms you need to watch closely, like contact forms or wholesale inquiries.
Sync ratings and reviews across more surfaces like the online store, Shop app, and Shopify Collective using Yotpo , Loox , Judge.me , Okendo , and Stamped.io.
Now the replies you write to reviews seamlessly sync everywhere, with improvements to data management powered by metaobjects.
Shop-generated reviews in your online store now include a Verified by Shop badge to build trust with customers.
Understand your marketing ROI with more insights across channels. Pull customer events from Klaviyo, Mailchimp, Seguno, and Pinterest. Plus, you'll soon be able to surface ad cost and impression data from Google, Pinterest, Snapchat, and TikTok.
By signing up, you agree to receive marketing emails from Shopify. Personal data will be used in accordance with Shopify's Privacy Policy.
Use historical and predictive spend metrics found in the Cohort Analysis report to gain Shopify-powered insights into the long-term value of your customers, and optimize customer retention over time.
You can now import the exact customer information you need on Shopify and export metafield information for analysis.
Provide better, more informed customer support with a record of all transactional emails sent to each customer directly on their profile—including notices like shipping updates and order confirmations.
Be more precise with your bulk actions and marketing outreach by easily segmenting customers by the application that created their customer ID.
Provide better, more informed customer support with a record of all transactional emails sent to each customer directly on their profile—including notices like shipping updates and order confirmations.
Brace Lumbar Support Be more precise with your bulk actions and marketing outreach by easily segmenting customers by the application that created their customer ID.