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The Materials: Cone Denim hypes sustainability with Circulose

Cone Denim, a US denim specialist founded over 130 years ago, will showcase its first denim fabrics made with Circulose fiber at next Kingpins New York taking place on January 24 - 25. 

Cone Denim’s design and product development teams have collaborated to launch two new fabrics, Wonderwall and Eden.  Foam Rubber Edge

The Materials: Cone Denim hypes sustainability with Circulose

Both products were developed using viscose made with Circulose, a next-generation raw material derived from the recovery of cellulose from worn-out clothing and transformed into a dissolving pulp made from 100% recycled textiles.

“In creating these products, we’ve challenged ourselves as denim producers to develop fabrics that promote circularity in fashion with increased percentages of circular and recycled raw materials,” said Pierette Scavuzzo, director of Product Design, Cone Denim. 

“It was also essential in our design goals that these fabrics have extensive reach within a brand’s denim program to promote the scaling of this circular yarn innovation,” she added. 

Wonderwall, is a mid-weight, rigid fabric containing an innovative blend of Recycled Claim Standard (RCS) certified pre-consumer recycled cotton, Tencel®, and 29% regenerated viscose made with Circulose. 

The denim fabric style is suitable for a variety of fits, sizes, and genders. The fabric character captures the spirit of Cone Denim’s s/s 2025 collection concept “Etched in Texture” with plenty of surface texture and softness.

The second style, Eden, is Cone Denim’s complimentary product to Wonderwall made with 31% regenerated viscose made with Circulose. This denim fabric combines circular fibers, authentic texture, and a stretch level that is flexible enough to accommodate a variety of silhouettes.

Circulose’s dissolved pulp serves as the foundation for various types of regenerated fibers including viscose, lyocell, modal, acetate, and other man-made cellulosic fibers. These fibers are then spun into yarns, woven or knitted into fabrics, and finally cut and sewn into new high-quality textile products.

Renewcell, a textile recycling innovation start-up company announced the launch of the Circulose Supplier Network last year and Cone Denim was among the first US manufacturers to join the network.

Cone Denim is engaged in supporting sustainable strategies, including the adoption of circularity, and incorporating preferred fibers in the denim fabrics it designs, develops, and brings to market. 

Over the past five years, the company has invested more than US$13 million in new equipment installation and advanced processes that lessen the environmental impact of its manufacturing operations.

It has also set a roadmap with established targets across water conservation, energy and greenhouse gas reduction (including validated Science Based Targets), waste reduction, and sustainable product development to support the UN Sustainable Development Goals.

Since 2022, it has been actively participating as one of the U.S. trial partners for Accelerating Circularity, a nonprofit that catalyzes new circular supply chains and business models to turn spent textiles into mainstream raw materials. 

The Materials: Cone Denim hypes sustainability with Circulose

Multiple Shapes Optional Dust Cap Through this program, Cone Denim has incorporated recycled and circular fibers into products at scale. This includes offering denim brands RCS-certified, post-industrial waste (PIW) recycled from its mills in China and Mexico. READ ALSO: