Westlake Royal Building Products’ portfolio of brands will be front and center at the International Builders’ Show in Las Vegas this week, including TruExterior siding, Exterior Portfolio and Royal vinyl siding lines, Versetta Stone, Celect Cellular Composite Siding, Cedar Renditions aluminum siding, Unified Steel Stone Coated Roofing, US Tile Clay Roofing Products, Newpoint Concrete Roof Tile, DaVinci Roofscapes, Eldorado Stone, Cultured Stone, Atlantic Premium Shutters and more.
— Image courtesy of Westlake Royal Building Products; Bryan Gottlieb for Roofing Contractor balcony decoration wpc wall panel
Westlake Royal Building Products plans to showcase its ‘Be Boundless’ campaign, top industry trends and new product innovations at the 2024 NAHB International Builders’ Show in Las Vegas, which begins tomorrow and runs through Wednesday, the company said in a Feb. 26 news release.
Westlake Royal Building Products’ booth — located in the Central Hall C3819 — will highlight what it has described as cutting-edge design and boundless possibilities of from its portfolio of brands, including sidings like TruExterior and Versetta Stone as well as roofing, including Unified Steel Stone Coated Roofing, US Tile Clay Roofing Products, DaVinci Roofscapes and more.
“We are eager to return to the International Builders’ Show, where Westlake Royal Building Products will demonstrate to attendees how to ‘Be Boundless,’ pushing their projects this year to new heights,” said Steve Booz, vice president, marketing, Westlake Royal Building Products.
“Confident in the industry's outlook for 2024, we enthusiastically welcome our customers, including distributors, builders, contractors and designers, to our booth at IBS 2024,” Booz added.
Building on its 2023 Boundless campaign, Westlake Royal said the campaign is a philosophy of thinking and an approach to working built on three pillars: Innovation, Connection and Expression. The pillars offer builders, contractors, designers and homeowners various opportunities to define, activate and expand in bigger and bolder ways.
New in the booth this year, Westlake Royal will exhibit three overarching industry trends that it predicts to dominate in 2024:
Design Versatility | Bringing the visions of homeowners, architects, designers and builders to life demands the “…creation of unique and harmonious indoor and outdoor spaces that reflect continuously evolving tastes.” Westlake believes this can be accomplished through siding, trim, stone, roofing and outdoor products delivering the highest level of Design Versatility.
High-Performance Products & Materials | As the weather has intensified, the demand for high-performance building products has surged. Homeowners and building pros must navigate around the areas of regional weather events, performance and sustainability.
Innovative Industry Solutions | Building professionals face labor shortages and product delivery issues while trying to gain strong project margins and grow their businesses. To meet these varied and evolving needs, Westlake Royal Building Products is exploring every innovation, from new easy-to-install products to support services.
Westlake Royal will also detail how its products can help achieve these top trends.
At IBS 2024, Westlake Royal will showcase several new colors, profiles and products as part of its Siding & Accessories offerings:
Later this year, Westlake Royal will introduce Versetta Stone Pier Cap, which can be seamlessly notched for continuous columns, making them compatible with Royal, Kleer, and SkyTrim PVC column wraps for a “cohesive and visually pleasing look.”
Royal Knock Down Column Wraps are available in 4x4, 6x6 and 8x8 sizes and two standard lengths—8-foot, 6-inch and 10-foot lengths. Each piece is delivered flat in heavy-duty corrugated boxes for added protection and features a protective film on the outer surface to help keep the product clean and ensure a flawless installation.
Westlake Royal will feature Cultured Stone, Eldorado Stone and Dutch Quality Stone, made to enhance interior and exterior vertical spaces by featuring organic textures, dynamic color palettes and multisensory aesthetic cues that pay homage to architectural traditions while expanding the boundaries of design.
Tapco Tools will also host on-demand product demonstrations and give visitors a chance to try it out in the Pavilion (next to the ProTradeCraft stage).
For more information, visit Westlake Royal Building Products at booth C3819 at the International Builders' Show and view press kit materials HERE.
Roofing Contractor magazine editor-compiled stories, staff reports and industry news releases.
To submit news or for corrections, contact Bryan Gottlieb, managing editor, at gottliebb@bnpmedia.com.
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