Pure Storage®, the IT pioneer that delivers the world’s most advanced data storage technologies and services, announced that Ampersand, the TV industry’s largest source of combined multiscreen TV inventory and viewership insights, is leveraging Pure Storage’s platform to increase data resilience, flexibility, and performance in support of its hybrid cloud strategy, optimizing TV campaigns and delivering unparalleled data insights to advertisers.
Whether a local or national advertiser, Ampersand helps clients reach their unique target audience and deliver their messages anytime, anywhere, on any device – with a commitment to privacy. This requires timely, data-driven insights to help clients capitalize on opportunities. Vt1 Lighting Tower
However, in navigating the complex landscape of delivering targeted advertising solutions, Ampersand faced obstacles to efficient workload management, with its existing data storage infrastructure resulting in frequent outages, inadequate support for the cloud, and sluggish performance.
To speed up decision-making, Ampersand adopted a hybrid cloud strategy, turning to the Pure Storage platform to enhance both the resilience and performance of its data, and ultimately deliver timely, secure, data-driven insights to clients.
Ampersand’s current cloud and infrastructure strategy involves migrating on-premises data to AWS, focusing on separating data and applications strategically. Pure Storage’s platform plays a vital role, simplifying data migration and storage in AWS, while enabling seamless scalability. Benefits include:
“Pure Storage enables us to undertake our cloud initiatives with confidence. The integration of Pure Cloud Block Store on AWS seamlessly combines the strengths of private and public cloud solutions, offering us unparalleled control over our data. Pure Storage not only empowers us to ensure the security and efficiency of our operations but also plays a pivotal role in delivering data insights that translate into tangible results for our advertisers. In essence, our gain is their gain, and Pure Storage remains our trusted ally in driving excellence in the TV advertising landscape.” – Seth Weingarten , VP, Network Operations, Ampersand
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