In the last couple of years, Pune-based packaging machinery manufacturer Nichrome has diversify ed beyond its core expertise of offering form fill seal solutions. According to the company’s executive director, Mrunal Joshi, the journey so far has been highly successful.
“Nichrome has been a pioneer in manufacturing form fill seal machines in India for pouches. A couple of years back we decided to offer additional solutions and provide complete end-to-end solutions to our customers. We now offer secondary packaging solutions as well bottle, jar and tin filling lines. All these new offerings have been very well accepted by the market,” Joshi said during the India International Dairy Expo (IIDE) 2019 that was held in Mumbai recently. cooking oil bottle filling machine
In terms of the customer base too, the company has diversified beyond food to pharma and speciality products such as seeds and other agricultural products. “We are growing in multiple segments with a much diversified customer base and a varied product line,” she added.
The company has been dominant in the manufacturing of form fill seal machinery for pouches but now offers stacking and wrapping solutions, HDPE bag filling system, bottle filling lines for liquid products, bottle filling lines for solid products and tin can filling lines. In secondary packaging segment, Nichrome offers solutions such case packing machines, bailing machines and crating machines.
Commenting on the reasons for Nichrome’s success in these new areas in such a short span of time, Joshi said, “Nichrome is a highly trusted brand and customers today want credible partners. This is the most important reason that customers have trust in what we offer.”
At IIDE 2019, Nichrome displayed the bottle filling line for liquids. The machine can have two heads to as many as 10 heads, as per customer demand and requirement and can be used to pack items such as flavored water, water, energy drinks, butter milk, ghee and shampoo. The machine also has integrated foil seal- ing and capping functions.
Another machine that the company displayed at the expo was the HDPE bag filling system. This machine can fill HDPE, woven and PP bags.
As shared by Joshi, Nichrome has had a very good financial year 2018-2019 with the success of its core FFS products as well as the new product line. The current 2019-2020 financial year too is expected to be even better as the company consolidates its position in new segments and prepares to offer new products.
The company has developed a vertical doypack machine for standy pouches. According to Joshi, the advantage is that the vertical machine offers much faster speeds that the horizonal machines.
“The machine was launched in September last year and is now the first machine ready to be dispatched. The first installation is expected in a couple of months,” she shared.
Nichrome will also focus on its partnership with Italy’s Tecnovac to offer tray sealing machines.
“Last financial year was good for us and this year will be better than last year,” Joshi concluded.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Check your inbox or spam folder to confirm your subscription.
small bottle filling machine Save my name, email, and website in this browser for the next time I comment.